When agents say, "I need SEO!" what they are really saying is "I want more traffic, I want my phone to ring, I want more leads!" But SEO is not some snap-your-fingers magic that happens overnight.
If there is one undeniable truth about SEO (search engine optimization), it is the fact that it is a time-consuming endeavor that requires consistent effort, creativity, specific market knowledge, clear understanding of optimization techniques, and yes, risks. It is is a conscious effort done by someone who is able to set a well-defined target and find ways to get there.
In short, it’s not rocket science but it’s also not something to be trivialized. We have encountered many times this "easy to do" attitude - to varying degrees. This ranges from clients that realize that SEO implies some work, but do not really understand how much, or the role that they have to play in it, to the naive expectation that, once set up, the website will automatically be "highly visible" to the search engines. In other words, a complete lack of knowledge that such a field of expertise may even exist.
I've written a short paper called SEO for Real Estate Agents (7 pages) for agents and brokers that have their own websites and want more from them by improving search engine rankings. It does not intend to explain in detail how to build your SEO strategy. Such a subject can easily fill pages and, unless you want to get knee-dip into such effort, it may get really confusing or boring, especially if you're not the computer-savvy type. The paper ends with the top 10 things you should avoid to boost your rankings.
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E.Kasaey, I read your SEO report - thanks for the helpful info - I still need to digest it all. :-)