What's my Unique Selling Proposition (USP) for 2011

So what do we do in real estate? We sell homes right? NO!

We don't sell anything we let the product - the physical asset do the selling - we let the emotion do the talking for us! You can't force someone to buy a home, you can't negotiate your way into making them pick that specific loan? They got to want it for themselves!

For years I have been asking Realtor partners of mine to be different in their market, stand out, be seen, have people gravitate towards them.  In order for that I always ask "what is your unique selling proposition or USP."

Every time I am told "I sell houses" - or "I sell loan products" - no that's a bi-product of what we do.  The next response is "well my usp is that I do more than anyone else" - no that's not your USP - that is a bi-product of your USP - What is you USP?  Then I get the blank stares from my loan officer colleagues and Realtor partners.

So I decided for 2011 I would help all my agents and colleagues understand what their usp is so they can be more successful in 2011.

Here is mine:  As a loan originator my unique selling proposition is " I investigate for, products, services, tools and techniques that when I fully understand them, have tested them and they are now battle field ready, I can introduce them to my agent partners and help them implement those products, services, tools and techniques so that I may help their business grow and in turn ensure my business will prosper"

Make sense?  Let me explain further, here are 4 battle field ready tools that you can implement, the reasons why you should implement them, how to implement them and proof that they work articles that will help your business!  Have I once told you about a loan, let alone quoted an interest rate, have I bragged about the best stated income loan? - No but have I now brought you, my customer more value than ever before?  I say yes!  If I do all that I say I can do - will the business come? YES!  Would you use me as your lender? Would you - let me know? That my AR readers is a USP!

WHY REALTORS NEED FACEBOOK:

WHY REALTORS NEED USE QR CODES:

WHY REALTORS NEED USE FOURSQUARE:

WHY REALTORS NEED SPEAK WALKSCORE:

So why is this so important for people reading this to understand?  

Simple the market keeps changing, tech keep changing, we need to change faster but we can't do that if we don't stop and ask our selves what is our USP. If we don't, we can't market ourselves, we cant develop a base of sales from and we have little or no direction as the market ebs and flows, and quite frankly we become stale and myopic in our efforts to impress.

Start talking to your buyers and sellers "Hey I know there are a ton of agents out there that just sell houses here's how I do that process uniquely: I use qrcodes to promote my listings, I blog about your property for google juice, I use 25 syndication tools daily to get you to the largest audience, print is dead so I use email campaigns, interactive text code services and have you seen my amazing Facebook page it actually goes out and looks for buyers for your home that is why I am unique and why you see my name all over town!" 

So grab a pen a peice of paper start scratching your noodle and look and what your USP is and if its a tad lacking look for tools in this article to help you redefine yourself and start talking to past clients why they hired you, friends and colleagues of why they are attracted to you, and in minutes you will have your USP - your mantra as it were for 2011

So when you find your USP please comment and share them with me so i may help other agents re-evaluate not who they are or what they do but how they go about being unique so that thy may have their own USP.

Thanks for reading

 

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The author of this post is Mark Taylor 602-361-0707

Mark Taylor's skill sets are many and varied ranging from the simple first time home buyer FHA loan, 203k loans, construction loans, to the most complicated of real estate investment portfolio structuring for retirement. Mark was one of the first 50 lenders in Arizona to get his license issued in 2009 when Federal Laws mandated that all mortgage professional be licensed and complete 24 hours of rigorous education, asset, credit and back ground checks.

Mark also carries the designations of CMPS, CDPE and that of an AZDRE, CADRE instructor - these designations have given mark the credibility to help train over 5000 Realtors in topics such as; short sales, foreclosures, FHA, VA, Section 8, Fair Housing, Credit, HAFA, HAMP, HARP and HASP, to name but a few. This continued experience and drive to serve his clients has kept him ranked in the top 200 originators nationally for the last 5 years.

Financing Available:

•               VA Mortgage in Arizona and California

•               FHA Mortgage in Arizona and California

•               100% loans using USDA Financing

•               Conventional Loans in Arizona and California

•               Private Money Loans in Arizona

•               Commercial Investment Loans

•               First Time Home Buyer Loans available in Arizona and California

•               Move Up Buyers looking to advance their real estate holdings

•               Vacation Homes for the up and comers

•               2nd Home Loans with pricing as good as Primary Loans

•               Investment Property Financing with 20% down

•               Ficos as low as 620 for First Time Home Buyers in Arizona and California

To get your free approval please call 602-361-0707

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