If you are a licensed broker, is there any advantage to being with a national brand company versus being out on your own? I realize that there are certain advantages to being with a brand company - floor time, leads, referrals, wonderful advertising software, security - all for a cost. Let's face it, it costs a lot to work with a national company.
When you're with a branded company and it's all said and done at the end of the year, what do you have? A lot of closed sales and awards but come January, you're starting back at zero. On the other hand, if you are starting your own company, you're building something that's yours - something that you might even be able to sell in the future.
Do you think clients really care what company you work for? Do they care if you are affiliated with a national brand or not? Or, do they just care about what you can do for them and how well you do it? When clients hire you are they hiring you because of your reputation, or because of what brand you work under? What's your opinion?
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