26 Ways the Yellow Pages Can Help Your Business, No Really
We all know that for most Realtors that the lion's share of their business comes from marketing to their Sphere of Influence to get Repeat Business and Referrals. The idea for an agent to advertise in the Yellow Pages is absurd, I agree. After all when was the last time you heard of someone getting a call from a yellow pages ad?
So if I believe advertising in the yellow pages is absurd and that the best business is repeat and referral then you must be saying what the heck is he talking about.
So now that we agree that SOI is the best, let's open up the yellow pages to the beginning. What do you see, Abrasives. Who do you know that is in the Abrasives Business (not who is abrasive)? Write them down. Go to the next item Abstracters hmmm, might we know someone in the abstract business, write them down. Next is Accident Reconstruction Service... You get the idea.
Go through the yellow pages and write down all those that come to mind that are not in your current database and add them to it then continue to market to them for repeat and referral business. By the way in case you missed it, the 26 ways is the alphabet.
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