In a recent RSS Pieces post, Mary presented her seven-day plan for increasing your blogging preference. With just one piece of advice I was able to do it in three.

The key? Writing a so-called controversial blog post, in this case on the nature of the BubbleHeads and the non-existence of the proverbial real estate bubble. The result? Well, possibly a lesson in being careful what you wish for.

For a couple of different reasons, I track viewership on my three main websites through the same account on 123stat.com. Using different page names, I can see how many people enter my site through a given page, though the daily breakdowns I have overall don't appear on the entrance page report.

When I first posted my article the response was virtually nil. Pat at TransparentRE chimed in, as did Athol Kay. And then silence. At least until yesterday afternoon when I checked my sites statistics (which I do with the regularity of a dieter stepping onto the scales in hopes of movement) and I noticed a spike. A significant spike, in fact. And as I checked the referring sites, I discovered my post had been targeted by the DCHousingBlues blog. Targeting likely is a generous term, as there was no counter-argument except to say I have no facts to back my position.

Oh, and he pointed out Tobey is a cute dog. On this, we agree.

By the end of the day 161 visitors had come to one of my three websites, with the majority of the traffic moving through the blog.

As I moved off the front page of the DCHousingBlues, my 15 minutes of infamy seemingly at an end, I found myself in the midst of an even larger traffic spike. The source? HousingDoom.com.

(Incidentally, feel free to cut and paste the sites into your browser - I'm not particularly inclined in passing along a link to these folks.)

As of this writing, 163 visitors had come through my sites, again the majority beginning with my blog.

I started reading some of the comments on the BubbleBlogs but stopped after awhile - I'll respond, but I'll do so on my own blog - my own turf, so to speak. And honestly, a large number of posts weren't worth the response - as predicted in my article, anything short of capitulation is unacceptable. Either agree there's a bubble or face the full wrath of electronic sticks and stones.  (My favorite responses were those chiding me for not providing any stats to back my argument against a bubble, even as those commented provided no statistics of their own.)

Soooo ... as blog experiments go, I'll chalk this one up to any publicity being good publicity. After all, I presume the large majority of those who read these blogs are not going to be purchasing in the near future. And the impact of a bubble blogger on my business here in Phoenix will be negligible ...

Or will it?

And here's where I see the positives, in spite of the statement to be careful what you wish for.

There have been 1,017 visitors to my three sites so far this month. Of these, 62% have started on my blog (and yes, I know what this says for my main sites' recent traffic but I digress.) Of this 62%, nine percent has moved on to Dalton's Arizona Homes. And another eight percent has moved directly to the individual property page I had posted as the template.

By my math that means the blog has driven an additional 57 visitors to my main site and 50 extra visitors to the property page for my listing in Estrella Mountain Ranch.

I've also watched the number of links tracked through Technorati increase, the Technorati-driven value has risen appreciably and my traffic also increase which also should help increase placement in the search engines.

Call it viral marketing at its best and worst.

Should you venture into Bubble-land, be aware at the start that it's not for the faint of heart. Tobey's growling at much of what's being written ... I'm more inclined to sit back, smile and share a good laugh at a large chunk of it. 

 

 

12 Comments on Careful what you wish for ...

NOV
14
2006
400,373 Points 72 Featured Posts Outside Blog

"Jonathan"

That's a lot of visitors man...But hey, you cheated on boot camp :> I put on my boots and Cammie's but found myself riding my 4-Wheeler instead. So who really cheated on boot camp? I guess that would be me...But hey at least this time out I did not bring the rabbits I shot home to my husband. BAM...Time for boot camp...That's a lot of visitor's man...

TLW "The Lovely Wife"...BAM...I Just Shot Me A Rabbit...ROAR!

4:59pm • #1
26 Featured Posts

Now over 225 visitors today ...

Unbelievable. 

6:26pm • #2
186,451 Points 12 Featured Posts Localism Sponsor Outside Blog
Wow, a real boot camp graduate!  I wonder if this increase in traffic will translate into more sales, or just more work?!  I remember at one time having tons of visitors asking for information, but no one buying anything.  I spent all day on the phone answering info and telling them why I wouldn't drive out and take pictures of properties that listing agents felt no need to have pics posted on.  Cynical?  Sorry, it's been a long day!  I hope you reap results!!!  Let us know!
6:38pm • #3
478,070 Points 151 Featured Posts Outside Blog

Jonathan.....  thanks for some good insight on how this all works. I am brand new to blogging, 40 days... and some what new to web sites. Sorry, as much as I love technology and gadgets, I am old school when it comes to this side of the world.

Damion.... you make a great point.... good or bad...traffic!!! Especially if they are trying to debate, as in a blog war.

7:26pm • #4
3 Featured Posts
Yes, I've heard about the "controversial" strategy for blogging, but I'm too nice for that tactic.  LOL.  I'm know it works, though.  Look what happened with Candybags last week.
7:30pm • #5
122,732 Points 16 Featured Posts Outside Blog
I commend you for being controversial.  I have made non-bubble comments on my blog as well, but as of yet no one baggering me about being an idiot for not seeing what the "world" supposedly sees.
8:20pm • #6
20 Featured Posts

John,

Amazing how controversy seems to bring everyone out as opposed to just stating facts.. hmmm..

I read your blog and all the comments that followed.. again I am amazed at the anger and hostility that is part of the Bubble blog commmunity.. Common sense seems to play no part in their viewpoints.  I defy one of them to buy a home in CA anywhere near the price a home sold for in 1991 at the top of the market before aerospace went down the tubes..  Even today after almost a year of low sales and price declines homes are still worth more then they were in 1991.. I know  because I bought a home in 1991 and it is still worth 3x what I paid for it..

9:11pm • #7
2 Featured Posts Outside Blog
Is any publicity, good publicity?... If it turns into more business for you then good job!! BTW - DO you have any stats to back up there is no bubble? ;) j/k
10:24pm • #8
316,010 Points 64 Featured Posts Localism Sponsor Outside Blog
always a "good read" your writing makes sense even IF the bubble-ones don't agree with ya'
10:54pm • #9
3 Featured Posts
wow I think I'll have to go back to the start of all this and see what you did.
10:59pm • #10
136,105 Points 17 Featured Posts Outside Blog

Jonathan, that picture doesn't look anything like me ;)

Controversy, especially on topics is an excellent way to increase traffic as well establish you as a blogger that has "gotten" the attention of some big wigs. Nice work!! Mary's advice is always worth listening too...she is good!!

11:25pm • #11
NOV
24
2006
35 Featured Posts
Wow, sounds like you managed to create a blog war with a controversial post! Blog wars are not for the weak of stomach- they can get down right nasty. But, in terms of generating traffic and participation- very effective.   Congrats!  You have joined a very exclusive club of bloggers that have survived a blog war.  You are a veteran!  
8:27pm • #12

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Jonathan Dalton

Glendale, AZ

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RE/MAX Desert Showcase

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Phoenix Arizona Real Estate Blog, presented by Jonathan Dalton of RE/MAX Desert Showcase and Dalton's Arizona Homes. Check back often for market analysis and general thoughts on the state of real estate in Maricopa County. Free listings search with no registration!


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