Help Me From Getting My Real Estate Flyer Thrown In The Trash!
I'm seeking help from the Active Rain community for help on creating a clean and effective flyer, a flyer for hand out to prospective clients not just for a single listing. Any tips in the comment section would be greatly appreciated!
The two pictures above are the flyer (back and front) that I had done for the month of December. It's got the right information but the layout and over-all appeal is lacking something. That something is what I need help with.
So i've got some questions for you (assuming you use flyers for hand outs and that you do the flyers yourself):
1. What do you use to make the flyer? Are you on a Mac or Windows? What program/website are you using to do these flyers?
I use the program 'Pages' with my Macbook.
2. Is there a specific method that you use? (ex: Pictures of listings on the back, Real Estate info on the front, Info on the bottom) Has it proved to be effective? Do you pay more attention to the layout and design, the info, or both equally.
My current method is basically just to have a mixture of pictures and info on each page so as not to bore the reader with JUST information on one side. I don't think anyone will pick up a flyer with words stacked from top to bottom.
3. The small details - Font - Is there a specific font that you use for your flyers? Do you use one font throughout or do you change it up to keep the flyer from being monotonous. I've personally heard that using Arial font as opposed to Times New Roman that it saves money on ink when printing.
Symmetry - How do you align your information and pictures?
As you can see on the backside of my flyer that i have two of my pictures placed at opposite sides. I thought this would keep the flyer from being boring but is it just annoying to the eyes of the reader?
Substance and Technology - What information do you include? Do you keep it strictly Real Estate? Or do you throw in some fun facts like people do with their blogs on Active Rain? Are you adding in QR codes and websites with your personal information? Have these helped at all?
I keep things strictly Real Estate but am thinking of throwing in something a little more 'light' to try a different, personable approach.
Colors - Do you use different colors? A different color for different heading?
I use different colors with the top banner and heading of the flyer and sometimes withhin pictures so that they can actually be seen.
Anything else that you can think of to help my flyers become more appealing as opposed to trash? I do these flyers every month and would like them to become as effective as possible.
Thank you for any help you can provide!
This blog was inspired by: California Relocated Dude Talks
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More about the author of this article:
Hi, I would like to introduce myself, my name is Jorge Martinez. I'm a full time Realtor at RE/MAX of N.O.C. We service the Orange County real estate market. I have lived and worked in Orange County since 1989. I speak English as well as Spanish and can cater to whichever language you feel most comfortable with. Being a Spanish and English speaking Real Estate agent has helped me gain more business that I wouldn't have received if I wasn't bi-lingual.
I like working in Orange County and its surrounding areas but most of all I like the people that I have met and come across in all these years.
I'm a member of the Pacific West Association of Realtors, California Association of Realtors and the National Association of Realtors. It is only with these memberships that I'm allowed to be a designated Realtor. I uphold to a strict code of ethics. I graduated from the Realtor Institute Earning the GRI Designation. In addition, I'm also a Public Notary.
I'am a very enthusiastic, hardworking person, and remain professional at all times. I work well under pressure. My mission is to provide the very best real estate service to all of my clients in the purchase and selling of residential real estate in Orange County. This includes 1031 deferred exchange. I want them to feel not only satisfied but I want to make them delighted to have worked with me. I am sharing this with you because I feel it's important for you to know what I believe and how I feel about representing you.
If you're looking for an experienced full time real estate agent in Orange County, look no further. I specialize in SFR, CDPE, GRI, Short Sale, REO, and Foreclosures.
My other websites include: Re/Max Facebook eProperties Listingbook Twitter Zillow
Cell: 714-423-1993 E-mail: RealEstateProducer@yahoo.com
Disclaimer: All information in this blog is deemed reliable but is subject to change at any time and is not guaranteed to be accurate nor are there any warrantees either express or implied. This blog is not intended to offer any legal, tax or other advice.