Ask anyone in the business where it is, and they’ll draw the line for you..green waves  The problem:  the line is in the sand.  Tides are high, the wind is picking up, and everything shifts....all the time.  The line keeps moving. 

 

I’ve been criticized (not harshly), corrected (at length), and, uh.....squinted at (which is by far the most hurtful) for using The D Word:  DESIGN. 

UPDATE TO THE ORIGINAL POST:   To be clear, I have been cautioned (in training, in conversation, at group meetings, and finally on a professional conference call) not to use the word "design".  Rather, I'm advised, refer to it as "staging".  As you all know, I'm fairly obedient when sober, so that's what I tried to do.  But for me, like all the other potty mouths out there, the D word slips out when I'm not looking.

 

burgundyIf you knew my family, you would not be surprised that my degree is in criminal justice.  Never changed my major, graduated with high marks.  Never worked a day in the field, but not by choice, by economy and job freezes.  Happily, that’s a good thing.  If you cut me in half, I don’t bleed red, but in “rich, velvety burgundy”.    When I make strawberry shortcake, and the tender biscuit is still warm in the bowl, I top it with “gently whipped cream”.  whipped creamI paint pears and tangerines in metallic colors and scatter them on my Thanksgiving table.  It is a very good thing no one ever gave me a gun.

 

golden pearsMy point -- and I do have one -- is that my brain naturally thinks proportion, balance without symmetry, color, texture, shape, light, and emotion.  I can’t help it. 

 

I’m a stager.  I go in to every manner of home, and I don’t even have to flick the “on” switch to start doing my job.  The job starts to happen the second I see the driveway, and continues, often at lightening speed.  I cannot take notes or pictures fast enough.  My ideas...my work, feels like DESIGN.  It makes me happy, and my energy levels soar; I'm in The Zone.  I may be “STAGING”, but who said staging may not be artistic, dramatic, powerful?  What is the fear?  

Okay...if I paid tuition, sat my tushie in a classroom, and studied for four years to become degreed and/or certified, I'd be peeved if someone after three days of training, or $49.99 for an on-line certificate was claiming the same credentials.  [I know I'm on thin ice here, and have no interest or intent on offending.  I'm making a comparison between a weekend of work and four years of work.  Please hear this...thank you.]  I DO NOT CALL MYSELF AN INTERIOR DESIGNER, but am I not allowed to design?  Design is a VERB! 

Further, I understand that DESIGN is TO PLEASE the homeowner.  I AM designing for the homeowner; it just happens to be a homeowner that neither I nor the Realtor have yet met. 

So where’s your line between staging and designing? 

Just asking.....from DC!

   Jaynee

AND, BY THE WAY, P.S.:  Why aren't all the professional, experienced (and probably Unionized) stage hands at the Kennedy Center, the Met, or the Bolshoi, all screaming at us because we use THEIR verb? 

 

    

 
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95 Comments on The FINE LINE between staging and design

Jaynee,

What a fun expressive post.  When your not staging you might consider writing as well.  You have so many great lines, my favorite is: If you cut me in half, I don't bleed red, but in "rich, velvety burgundy".

So what is the difference?

Decorating is pleasing the homeowner, it brings out what best reflects them. 

Staging is pleasing the home it self, it brings out what quality will best reflect it.

 

09/16/2007 11:49 AM by Becky Raike & Nicole Forte -Staging Sells Your Home (Staging Sells Your Home )


Jaynee,

I had no idea there was a difference...I'm sure I've used the words interchangeably in the past...so slap my fingers!  Interesting thought...learned something! Thanks...

Faith LaRosse

09/16/2007 11:54 AM by Faith LaRosse (Coldwell Banker Hearthside)


Beautifully expressed! I do believe you are a poet too. I think in your case design and stage are the same.

09/16/2007 11:58 AM by Rosario Lewis, GRI ~ DDR Realty, Orange County, NY (DDR Realty)


Perhaps in the final analysis this line will be very hard to draw indeed as more "Interior Decorators" and "Interior Designers" get into the game as well as an ever increasingly high bar raised for design expertise in home stagers themselves.

As I see it now, the major line can be drawn with two separate criteria. I am in no way claiming these to be the only two- just the one's that come to mind for me.

1) The intent. While I cannot make so bold a statement as to say that designers only do what they do for the client- that is usually, except in the case of public places and corporate headquarters etc. (an even then the primary client is one you have to please),  the primary consideration. Designing for the client who currently occupies the space. As you say, you are designing for the client you just don't know yet. But this seems to be a different level of connection and an entirely different thing since by definition you cannot know what will please them in advance so in effect you are designing for no one ,or everyone, or the one who eventually happens to like what you did. And unless you sell the new owner all of you furniture and accessories-in effect and by design (pun intended) you are not actually doing design work for the new owner. You are merchandising which is a very different thing it seems to me.

2) Education. Most Interior Designers have a college degree. If not a Masters then at least an under graduate degree. This, at least potentially in the eyes of the public, places them in an entirely different category than most home stagers. Apologies to all if this offends either party, that is not my desire. I am merely pointing out the obvious. That does not mean that I think a college degree is necessary for home staging (or Interior Design for that matter) but I am sure, in the case of the latter, it helps. I suppose you could get a degree and still be lousy at design or vice versa, you could be sans degree and be brilliant.  Lest you assume that I am in favor of having home staging requiring a college degree , let me rush to say that this is the farthest thing from my mind.

NOTE: If you don't think this college thing is important just look at the great desire for spaghetti behind one's name that is at least partially reflected in the wide spread use of letters by home stagers and home staging training companies. And even the appropriation of terms usually reserved for Universities. It at least shows some desire for this distinction.

The other major departure is that a Designer's salary usually comes from the commission on the sale of furnishings whereas most of us home stagers rent those items and so that they are in a way " a movable feast". We still make a commission on them but they do not become a permanent part of the landscape.

09/16/2007 11:59 AM by James Frazier (A Defined Design)


Becky & Nicole....or Nicole & Becky....or just Nicole....or just Becky....oh, to whomever wrote this:  Thanks. 

I love how you define the difference.  Aren't we both (or all three - Nicole, Becky and Jaynee, or Becky, Jaynee and Nicole, or Nicole, Jaynee and Becky -- or just sometimes two - Nicole and Jaynee, Jaynee and Becky...man, I'm tired) saying the same thing.  How can I get that homeowner I've not yet met to love the house?  By making the house look fabulous!

Thanks for stopping in.  What's your name again?

Cheers! from DC...

   Jaynee
 

09/16/2007 12:08 PM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Faith:  I suppose one of my points is that I don't necessarily see the difference, either.  Just watch what you say at cocktail parties, on conference calls, and with some Realtors.  I'd hate for you to be permanently scarred.

Thanks for stoppin' by! and Cheers! from DC...

   Jaynee

"serviceberry":  Pronunciation:  cer-VYSE-beh-ree.  The Assistant to Sir Berry. 

09/16/2007 12:17 PM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Rosario:  Thanks for the comment.  Do you stage your own listings?  I see you hold a BFA.  Does your "eye" and creativity help you in Real Estate?

Cheers! from DC...

   Jaynee
 

09/16/2007 12:19 PM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


James!  My goodness, thank you thank you for taking so much time to comment in such great detail.  I agree with you hands down on most of what you say.  Let me, however disagree on one point, and clarify my earlier question on another.

1.  I think consumers hire designers to either accomplish something they themselves could not do, or to create a space that is impressive to others.  Perhaps both.  But I believe designers, like all good artists, are constantly reaching for the outer limits of their own creativity.  Maybe I don't understand the interior design business well enough, but this is my impression.

2.  I completely take your point on the education and certification of DESIGNERS.  No argument, not a peep, not a syllable from me on that point.  Please understand that I was asking not about the term DESIGNER, but the term DESIGN.  I, as a stager, do not call myself a designer.  I do not sell my services as "design".  But, as a stager, should I be chastised or criticized for using the VERB "design"? 

Just asking! from DC...

   Jaynee

"mulberry":  a berry, deep in thought. 

09/16/2007 12:32 PM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


I am disappointed that you thought I was chastizing you for anything. I was not. Admittedly the tone of my argument might lead one to that impression. That was not my intention. I also admit that my response was no solely directed at your post due to the fatc that I am often asked what is the difference between "Interior Designer" and "Home Stager".

Obviously both professions can and do "design" no argument there and I also know, from my limited experience, that in order to stage a home one must be skilled at design. You question seemed to me to ask about the line between design and staging and I leaped to the erronous conclusion that you had in mind Interior Designer vs Home Stager. Apologies for the confusion..it is Sunday morning!

09/16/2007 01:07 PM by James Frazier (A Defined Design)


Post script...this is the type of dialogue I long for on this blog. Thought provoking discussion. Sometimes I feel like we are merely preaching to the choir so to speak. So thanks.

09/16/2007 01:08 PM by James Frazier (A Defined Design)


No apologies necessary!  I was not offended at all!  Honored, is what I am, that you responded in such detail.  I admire your writing very much.

I'M sorry for the confusion.  YOU were not the one who criticised or chastised me.  It actually happened on a professional, group conference call.  I referred to a bright rug that was important for the DESIGN of the room, and man, oh man, did I catch it!  

I'm just scratching my head over why this is such a sensitive issue (design not designer) in the staging world.

Would you like to come over for a cup of coffee?   

     Jaynee

 

09/16/2007 01:13 PM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Love too..but I have to warn you I only drink French roast..it reminds me of Paris. And thanks for your kind remarks about my writing.

"pama" a delightfully funny game played by pandas

09/16/2007 01:41 PM by James Frazier (A Defined Design)


Jaynee, I am Becky of Nicole and Becky, usually I sign my post - but oops - forget this time. 

Interesting discussion going on here.  It sounds like your professional group  conference callers, think that stagers are just organizer and cleaners - that little designing goes on. 

Most people who attend design school have a natural gift and passion for it.  School just gives them the names of things and the rules of design that they already had a nack for.  So knowing that xyz looks good is great, a designer just know what to call it, and the rules of why it works.  No I am not down playing school or designers or anything here.  It's just that sometime knowing what to call it is not always necessary, especially when you have 8hrs or less to "decorate" an whole house! Oops again, did I say the D work, I ment less than 8 hours to "stage" a whole house! LOL

  Becky

yiessas-the word you use when one of your staged houses sell!!

09/16/2007 01:57 PM by Becky Raike & Nicole Forte -Staging Sells Your Home (Staging Sells Your Home )


Hey Becky!  Thanks for weighing in again on the topic.  I think the differences and disagreements here are subtle, and semantics based.

If I had studied design for four years and had earned the right to call myself a Designer (capital d), I'd be peeved at those who took a three day course, or paid $49.99 on line and put themselves in the same category.  I totally get this.  They have the right to the title and designation, but not to the VERB.

My question remains:  why can a stager not refer to design as a verb; as a concept, without controversy.  It was not just on this conference call that I experienced the reticence.  In at least a half dozen instances, I've been corrected, or heard others be corrected.  Staging, IMHO, is just as good a verb as design.  So why aren't professional stage hands at the Kennedy Center, the Met, the Bolshoi, and across all lands, standing up to scream about US using THEIR verb? 

Just asking....from DC...

    Jaynee 

09/16/2007 02:34 PM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Hi Jaynee, 

Why is design viewed as bad?  I've seen that a lot on AR, too.  Design is equated with being "too personal".  Interior design can have different purposes.  It doesn't necessarily have to be personalization for the current owner or user.  Staging is design, it's just that the "users" are the potential buyers. 

09/16/2007 03:09 PM by Michelle Ewing - Realtor, Riverside, CA (ERA Trademark Realtors)


Jaynee, I knew your brain worked at lightening fast speed!  My fine line is between staging/design and house cleaner :-)

cacao - someone who stutters pronouncing the word cow

09/16/2007 03:48 PM by Terry Haugen STAGE it RIGHT! 321-956-2495 (Stage it Right!)


I think there are many talented "designers" out there with no formal training and there are those with training that aren't so talented.

I saw recently on that HGTV show "Design Star" one of the contestants said, "talent is like beauty, either you have it or you don't" and you know what - simply stated, she was right! I believe we are born with certain gifts for some it's brain surgery for others it's a calling for "home staging or design".

What you choose to call what you do is not as important as the end result.  A home that is ready for any buyer to call home - sold quickly and for the most profit. If your designer heart sings while you're doing your job staging - sing birdie sing!

I bleed the color of a red velvet cake myself Miss Jaynee ;)

09/16/2007 08:12 PM by Karen Otto, Collin County, Plano, TX Home Stager (Home Star Staging)


Karen - almost forgot tonight is the finale of Design Star. It is on right now but I have it Tivo'd. So did you guys vote? Gotta go...but first I wanted to let your know Jaynee that I have been trying to comment on this post all afternoon and it just keeps getting longer and more complicated. I hope to get it posted sometime today :0  because it is too long to be a comment.

09/16/2007 08:33 PM by Sheron Cardin - how2homestage.com RESA (California Moods Inc)


 

 Jaynee, in this field of staging I see it as you do, it has design values: color, texture, form and line.

  1. Staging owner occupant or vacant properties to sell.  PLUS++++++++++

 

  • Redesigning which is to rethink or update an area perhaps to the extent that contractors may need to be hired but the redesigner manages the choices of supplies, materials i.e. lighting, flooring, wall colors and textures, countertops, cabinetry, etc.
  • Interior Decorating accent and tweak a space with accessories and furniture (& perhaps fabric).
  • Interior Designers usually subcontract renovations and all the above in addition can also perform drafting and elevations of concept designing, CAD.  A minimum of a Bachelor degree.
  • Organizing.

It seems as though the industry is growing and not limited to just staging services.  I for one am glad there are so many diversified areas.

09/16/2007 08:51 PM by Joni Van Deventer-RoomByRoomRedesign (RoomByRoomRedesign)


Staging is actually one of my less favorite terms for what I do - but house fluffing is totally out.  I do design, I do redesign (Now that might be confusing because it means someone deliberately and thoughtfully did something in the first place * that usually isn't the case), and I decorate, and I clean, & I teach and engage and plead , boy I am tired just thinking about it. I'm not an Interior Designer  - I am an interior and exterior  designer.

Just like Realtor and realtor (or would that technically be agent).

I was going to write something longer and wiser , than James , but failed. 

09/16/2007 09:28 PM by Kathleen Lordbock- HSE,RESA,SEA,SD ~Minnesota Home Stager~ (Re$ale Design & Home Staging)


Stage & Design, go hand in hand in my book!

                                   Penny White

                                  BESTSTAGEDESIGN Inc.     (smile)

09/16/2007 09:44 PM by penny white (beststagedesign.com)


Jaynee, Why you remained so quiet for so long here in the Rain is a mystery to me. You (degreed in criminal justice, Queen of Cheap, former B&B owner, stager with a keen eye for design) are also a poet! Your prose flows and I drool. Thanks for another great post!

Now here is what I can't figure out -- this problem with stagers not being able to use the "D" word must be a problem only within the Interior Design industry. Consumers don't seem to think it is a problem. While I don't advertise that I studied Interior Design I have been asked by potential clients how I received my training. When I have mentioned my college time they always seem happy with the answer and go on with whatever other questions they have. 

Have your detractors, neigh-sayers, miffed folks all come from the ID side of the aisle? If so, then I'm less concerned about the issue because it then seems to be a bit of a hissing and clawing issue. True?  

09/16/2007 10:57 PM by Yvonne Root Northern Arizona Home Stager (rooms b.y. root)


James:  Please note that I edited/updated this blog to include the information that was lacking earlier.  This omission may have been what caused your interpretation of my response.  I am so sorry that my story was not complete.  Truth be told, I had included a detailed version of the conference call in my original post, but that element quickly ended up on the cutting room floor for fear that revealing too much about the situation would offend.  Ultimately, I oopsed anyway.  My sincere apologies to you and all others reading this.

Sumatra mandoling is my favorite, but these days, it's instant; whatever's on sale.   Come on over.  By the time you get here I'll be back from the store.

Humble cheers (tiniest whoo hoos, with apologies to Sally Cheeseman, in the world)... 

   Jaynee
 

09/16/2007 11:43 PM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Michelle:  My point EXACTLY.  Thanks for stopping by, and for sharing your view of this.  You know, I may just be in a sub-community of the staging community that feels this way.  Many other stagers could be out there scratching THEIR heads, wondering:  what's THIS chick fussin' about?  As much as my stomach tightens at confrontation, I'd be interested to hear from those with dissenting views from ours.  

Cheers! from DC...

    Jaynee
 

09/16/2007 11:45 PM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Terry!  SHHHHHHHHHH!!!  Honey! you said the D word.  Lock your doors.

Cheers! from DC...

   Jaynee

"soncoya":  Spanish for "I am shy". 

 

09/16/2007 11:47 PM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Oh, Karen!  You are as sweet as Red Velvet Cake!  Thank you for reading all this content with such care, and for commenting so specifically.   

Tweet, tweet, from DC...

    Jaynee

"caper":  those who wear capes, such as Batman, Robin, Zorro and Elton John.  (I know this is a repeat, but even I laugh at this one). 

09/16/2007 11:50 PM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Oooh, Sheron!  Thanks for the heads up....I'll keep my ear to the ground, which will be tough with my head up, but I'm tough.

Cheers! from DC....

   Jaynee

I've already been hit for a meme (by Karen 'You Crack Me Up' Dembsky).  Adam Waldmanhit me next, but I declined, not realizing that multiples are permissible.  So.....as soon as I have something interesting to say, I'll write it down! 

09/16/2007 11:53 PM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Joni:  I so agree on the points of diversity and growth.  Those who remain exclusive and competitive simply cheat themselves.  The very essence of AR is sharing and collaboration.  I'm lovin' life in here because so many others share that perspective.  

Thanks for stoppin' by, and for weighing in, so specifically, on the topic.

Cheers! from DC...

    Jaynee
 

 

09/16/2007 11:56 PM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Kathleen, not many of us can be wiser than James, but we all have our moments.  Remember James' contest on what we should call ourselves?  {complete confession that I'm too stinking tired to go back, find it, and hyperlink....so sorry James, et al.]  Professionally, we handle SO MANY THINGS, in so many different ways, that no one knows what to call us.  I say that, in itself, is AWESOME!

Cheers! from DC...

   Jaynee
 

"tangor"  orange flavored primate. 

09/17/2007 12:00 AM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Man, Penny....you know how to live on the edge! The D word slipped out when you weren't looking and fell onto your business license!  You ain't afeared a nuthin'!

Cheers, from DC...

   Jaynee
 

09/17/2007 12:02 AM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Yvonne:  the objection has not come directly from the ID world to me, but it is possible that others in the staging world have had that experience.  Maybe they're just passing the sensitivity along in an attempt to protect the rest of us?  

On another topic, are you taking NOTES on me, or do you just have a fantastic memory?   I'm a little nervous!

Cheers! from DC...

   Jaynee
 

09/17/2007 12:06 AM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Jaynee, Here is one thing I have noticed. In some states (and I know nothing about the provinces so Canada is not included in this discussion) one MUST have a 4 year degree in order to use the words "Interior Designer" in connection with his or her name. Fine and well with me. So, one would do well to tiptoe there. 

  At the same time as you have noted decor, decorate, design (the "D" words) are not designations. They are words which have much meaning beyond the scope of one particular field of endeavor.  BUT, the part of home staging which attracts so many (you and me included) is the skill we have for putting the puzzle together in a way which is pleasing to the senses. If we aren't planning, creating, figuring, shaping, devising, purposing, decorating, designing then what the heck are we doing? The fact is, as others have noted elsewhere, sometimes an Interior Designer lacks the skill to "stage" because they are in a different mode. We are different from a traditional Interior Designer for many reasons.

Having said that, I must note many Interior Designers are jumping on the staging band wagon and make excellent home stagers. Many of them are here in the rain with us and I don't see them making a big deal of their degrees when they graciously share their  knowledge, understanding, techniques and business savvy.

 

 

 

09/17/2007 08:42 AM by Yvonne Root Northern Arizona Home Stager (rooms b.y. root)


Jaynee, I could kick myself, I strted to comment and somehow lost it...

So, here goes again,  I think you're natural talent as a de...stager is worth more anyday then the designer with a degree who doesn't have the eye for or the energy required to make a home into a masterpeice of flowing textures and colors!  I can tell you de..stage in the same fashion any fury as you design your words to ebb and flow in your blogs.  If I needed a home stager, and I probably won't as I'm a loan officer and not a realtor but if I did, you'd be my go to girl!  And, I bet your gun would be beautiful!

09/17/2007 10:18 AM by Chris Melcher, Ohio's Loan Lady (Union National Mtg. Co.)


Jaynee, I could kick myself, I strted to comment and somehow lost it...

So, here goes again,  I think you're natural talent as a de...stager is worth more anyday then the designer with a degree who doesn't have the eye for or the energy required to make a home into a masterpeice of flowing textures and colors!  I can tell you de..stage in the same fashion any fury as you design your words to ebb and flow in your blogs.  If I needed a home stager, and I probably won't as I'm a loan officer and not a realtor but if I did, you'd be my go to girl!  And, I bet your gun would be beautiful!

09/17/2007 10:19 AM by Chris Melcher, Ohio's Loan Lady (Union National Mtg. Co.)


Jaynee, I could kick myself, I strted to comment and somehow lost it...

So, here goes again,  I think you're natural talent as a de...stager is worth more anyday then the designer with a degree who doesn't have the eye for or the energy required to make a home into a masterpeice of flowing textures and colors!  I can tell you de..stage in the same fashion any fury as you design your words to ebb and flow in your blogs.  If I needed a home stager, and I probably won't as I'm a loan officer and not a realtor but if I did, you'd be my go to girl!  And, I bet your gun would be beautiful!

09/17/2007 10:19 AM by Chris Melcher, Ohio's Loan Lady (Union National Mtg. Co.)


LOL, now I get the hitting the button seven times thing... or at least twice

09/17/2007 10:20 AM by Chris Melcher, Ohio's Loan Lady (Union National Mtg. Co.)


LOL back atcha, Chris.  Trust me....trust us all....you AIN'T the first!  Love your writing, babe!  And I bet you're one heckuva wonderful de..loaner.  I think you should move to DC, become a Realtor, and we can work together.  What do you say?  I think James will be over later for a cup of coffee.  Would you like to join us?

Cheers! from DC...

   Jaynee

PS - and this is a kind of serious one, with a free tip for you.  You can go back and edit or delete your work here on AR.  Look at the "signature line" that shows the date of your post/comment.  At the end of your name you'll see a delete button.  Hit it.....JUST ONCE! LOL...and your comment will go away.  Note:  deleting sometimes affects your point status, but just like the Drew Carey show, points don't really matter. 

09/17/2007 10:36 AM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Jaynee, love your pic BTW.  Read my blog of 5/25 2007 on Staging vs Decorating and that may clear it up a bit.  I was just asked by our local Real Estate Weekly to expand on that blog for their publication.  Hope it helps!

09/17/2007 10:37 AM by Carol Ellis (Luxury-Domain to Home Stage)


Jaynee, love your pic BTW.  Read my blog of 5/25 2007 on Staging vs Decorating and that may clear it up a bit.  I was just asked by our local Real Estate Weekly to expand on that blog for their publication.  Hope it helps!

09/17/2007 10:37 AM by Carol Ellis (Luxury-Domain to Home Stage)


Yvonne:  Excellent points, and I think we agree on all of them (although I'm at a distinct disadvantage because my degree in criminal justice did not require any philosophy classes).  I'd ABSOLUTELY LOVE to have some IDs jump in on this conversation.  

I'm a firm believer that AR personalities are, by fiat, more collaborative, more expressive, and more articulate than non ARers (see how articulate I be?)....uh....are.   My prediction therefore (hermetically sealed in a mayonnaise jar on my back porch.....RIP.....PUFF) is that any weighing in on this discussion would NOT object to design as a verb.  

And does, BTW, this controversy live in THEIR world regarding innocent confusion or blatent misuse of the terms Interior Designer versus Interior Decorator?  I'd think that's thinner ice, quite frankly.

Just my two cents, with a hug....from DC

   Jaynee
 

"filbert":  what I do when Uncle Hubert comes over for dinner. 

09/17/2007 10:45 AM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Jaynee ~  I am an interior decorator, and offer home staging and redesign as part of my services.  I agree that there is a fine line.  I have read some (but not all) of the comments, and decided to post a comment myself after your most recent comment regarding interior designers and interior decorators.  I think you have to have an "eye" and talent for whichever you are doing (i.e. staging, decorating or redesigning).

I always hold myself out as a "decorator" not a "designer".  I do not deserve the title "designer", I don't design I decorate.  I do not have the schooling that a designer has nor am I interested in knowing about the things they need to know to receive their degree.  Although many magazines and articles will not differentiate between the two, I make sure that I correct people if they address me as a designer.  In New York, as in many states now, you need to be certified by the state. 

This is just my view and how I hold myself out to the public. 

I am also going to check out Carol's blog that she referenced above yours.  This has been an interesting discussion.  Now, I'm going to go back and read the comments I missed!

09/17/2007 10:55 AM by Kathy Passarette, L.I. Staging/Decorating (Creative Home Expressions)


Carol, thank you so much!  I've read your blog (actually I had read it at some point, so today was a chance to re-read) and appreciate what you've written, anew.  

While outside the industry there may always be a question about the finer points of titles and designations, I truly believe those within the staging industry (for the most part) understand the difference.

Please allow me to highlight that this blog is not about titles or designations.  It is about the use of verbs.  I don't CALL myself a "Designer" or "Decorator" [capital D].  I am clearly a stager.  But AS a stager, I sometimes design and sometimes decorate [lower case d].  I also declutter, divide, dive in, destroy, derive, designate, deliver, differentiate, dictate, drive, dump, delve, and demonstrate. 

I'm not offended when others in the business correct me, but remain puzzled at the sensitivity. 

Cheers, and thanks for weighing in, from DC!

   Jaynee
 

 

 

09/17/2007 11:19 AM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Kathy, I'm so glad to hear from you. 

Clearly some folks in the industry find these semantics ticklish, and I certainly don't want to offend.  For me, it is valuable to hear from designated Designers and Decorators on what I frame as the "controversy of the verb".  I am a stager, and would never call myself a Designer or Decorator, with clients or with peers.  I'm just asking why, as a stager, with a specific set of goals in mind, I should avoid using the VERB design or decorate.  Heck!  I don't even capitalize "stage", even though I've been cautioned that I should. 

Warehouse managers, theatre operators, emergency room staff, all STAGE deliveries, props, tools and equipment, yet I don't hear any from those industries fussing at us for using their verb, do you? 

I'd love to hear back from you, if you have a chance.

    Jaynee
 

09/17/2007 11:35 AM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Jaynee,

I love this and deal with it on a daily basis......this is my personal solution: I'm a property stylist!           (It's on my business cards) I just want to help regardless if you are stageing to sell or redesigning to stay..I will give the property the style it needs to meet the client's needs! It is that simple and it works for me.......Thanks again for a great blog           Moncia

09/17/2007 11:41 AM by Monica Heshmat (Staged.Results.)


Jaynee ~  Using the word design or decorate or stage - I don't think it should be a big deal.  You have to "design" a lay-out for the furniture you will be staging, you may need to "decorate" a corner (especially if there was nothing there before - so you are, in essence, decorating it). 

If design is the word that flows with you naturally when you are speaking to someone, I say use it.  Personally, I wouldn't think anything of it, especially that I would feel I have to "correct" someone on the use of the word they have used.

 

09/17/2007 11:56 AM by Kathy Passarette, L.I. Staging/Decorating (Creative Home Expressions)


Jaynee,

Just for the record the name of my company is "A DefinedDesign- Professional Home Staging" so I clearly do not have a problem with the word design. It is what we do.

09/17/2007 01:50 PM by James Frazier (A Defined Design)


Here. here James - we are Re$ale Design & Home Staging - cheerios and all that !

Ooops, that  would be a big D now wouldn't it ;proper English, however, insists that I must  -so I shall.

09/17/2007 02:16 PM by Kathleen Lordbock- HSE,RESA,SEA,SD ~Minnesota Home Stager~ (Re$ale Design & Home Staging)


PROPERTY STYLIST!  DID EVERYONE HEAR THAT?  PROPERTY STYLIST.  That's great!

Cheers! from DC...

    Jaynee
 

 

09/17/2007 03:11 PM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


So, Becky, Nicole, Faith, Rosario, James, Michelle, Terry, Karen, Sheron, Joni, Kathleen, Penny, Yvonne, Chris and Chris and Chris and Chris, Carol, Kathy, and Monica.....you've solved it!   I believe we've cracked this case and can put it to bed.  My conclusions from our collective experience: 

        1.  We can each run our businesses as we choose.

        2.  We may call our businesses what we choose.

        3.  Those of us who are not certified in Interior Design or Interior Decorating appear not to be mis-using the titles, so offense is unnecessary.

       4.  A verb is a verb, whether your in a union or not.

Yes?

    Jaynee 

09/17/2007 03:19 PM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


WOW Jaynee, this has taken on a life of its own hasn't it?  I don't care what people call me.  Some call me a stager, some a re-designer, and some have called me a bitch.  Personally, I kinda like bitch.  I earned it:-)  Love you lots girlfriend.  You make me smile!

lingaro - a slang word

09/17/2007 06:37 PM by Terry Haugen STAGE it RIGHT! 321-956-2495 (Stage it Right!)


Great post. Staged homes look so great.  It's amazing how you can upscale a home and make it appear to look straight from a magazine.  It sure makes the intersted buyer see the potential of the home.   It will surely help the new home buyer get a good picture in their mind of where each piece of their furniture will fit and how the house can all come together to be picture perfect.

J. Ayscue

Examiner Home Inspections, LLC

09/17/2007 08:16 PM by Joseph Ayscue (Examiner Home Inspections, LLC)


Sighing and nodding her head she said, "Yes!"

09/17/2007 08:37 PM by Yvonne Root Northern Arizona Home Stager (rooms b.y. root)


....well now you've really opened a can of worms haven't you?  Congratulations, that's what blogging is all about. I'm a Stager (by the way, I never refer to myself in this way outside of Active Rain)    ....anyway, when people hire me to do "Staging for living"....the first words out of my mouth are "I don't have a degree in interior design"....     and I actually never use the word "design" when I work.....and I most certainly never use the word "decorate"....so I haven't run into your problem....  But I am curious about one thing. (and I'm probably on thin ice here too but here goes....)   Many and I mean "many" interior decorators AND designers are offering Staging as part of their services these days. I know that many of them have taken the same Staging courses/classes that we have....and so that's great....I applaud them. However........I'm here to tell you that many of them have NOT taken any Staging courses or online classes or whatever....but they still call themselves "Stagers" - when the term is needed.  So what's the difference?

09/18/2007 12:23 AM by Nancy Morrish, Stage Tucson! (Stage Tucson! Professional Home Staging)


Joseph:  Glad to know you appreciate what staging can do for a home.  I just have one, quick, irreverent question:  Did you happened to slow down enough to read this topic, or did you drive by for a fast 25?

Either way, thanks for visiting.  Cheers! from DC...

     Jaynee

09/18/2007 07:35 AM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


WOW back atcha, Terry, gal.  A meandering path is the beauty of the blog.  I believe in remaining "Japanese", by which I mean that you start something with a clear and well-considered vision, but you're open to adjustments, changes, and downright 90degree turns in the road. 

I just thought we could shut this baby down and move on to fresher meat, but I guess the faucet continues to drip with further thought.  All good stuff!

Cheers! from DC...

   Jaynee

09/18/2007 07:45 AM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Nancy!  Good morning!

can of worms

 Can of worms?  Well, I certainly don't think worms should even BE in a can, so if I knew they were, I'd open them up and scatter them in my garden.  But something tells me that's not what you mean.

Great point you have, though.  If we may not design (verb, not title) or decorate (verb, not title), then why should THEY be allowed to stage (verb) AND be Stagers (title).  I suppose we'd have to turn to the law of "lowest common denominator" for the answer. 

My two cents:  To call ones self a Stager (title) one must just be able to stage (verb).  To call oneself a Designer (title) one must be degreed.  There are no national standards, no consitution, no secret handshake (at least as far as I can tell from James Frazier) for Stagers (title), so, ANYONE may do it.

Thanks for stopping by to comment.

Cheers! from DC...

   Jaynee

"gumi":  the state of things when discussing staging versus designing

09/18/2007 09:31 AM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


I was going to blog about this but I decided to try to describe the differences from my experience, since I am all three, within your blog Jaynee. I hope these examples make sense;

As a designer, I am expected to do great original drop dead...I paid a fortune for this look that cannot be duplicated by anyone and no one else on earth has what I have...home. The cable carpet is hand beveled with custom rope patterns repeated on the custom cornice, blood red Italian marble inlay in travertine floors throughout the common areas, mirrored black onyx marble fields on the fireplace with quartz yellow marble pillars, custom painted interior walls by artist blah blah  mirroring the vista from the windows, custom Bernhardt sofas with 8 way hand tied, hard wood frame, down cushion in a bleached silk chenille and so on and so on.

As a decorator, I am expected to create interior spaces that coordinate and tie everything together aka color, pattern, style, etc. Find the best furniture at best prices that have function, style, and durability, within a reasonable amount of time. Provide custom fabrication for window coverings, headboards and bed coverings, seat cushions, pillows etc...all coordinated. Selection of flooring and wall treatments, hardware and lighting selections all can fall under the decorating category with wholesale purchasing capabilities. Decorators often work within the constraints and compromise of keeping resale neutrals of hard surfaces in mind.

Redesign is very similar but is generally limited to working with some existing furnishings and accessories, work with tight budgets, expect fast work. I do not redesign or call myself a redesigner. I think a REDESIGNER is the FAST TRACK DECORATOR and a heck of a good bargain for the consumer!

As a stager, I create looks that are familiar and tell a story about a lifestyle through furniture and accessory placement. It does not have to be durable or custom but does need to follow traffic flow patterns, optimize square footage and define architectural features for the purpose of selling a property.

Does this help? 

 

09/18/2007 11:57 AM by Sheron Cardin - how2homestage.com RESA (California Moods Inc)


Thanks for such an articulate and informative response, Sheron.  I think the crux of my question relates not to the differences between designations or titles, but the difference between TITLE and VERB.

I do not claim to be a Designer (TITLE), but in the course of staging, I do discuss design (NOUN, meaning idea/concept/etc) and design (VERB, meaning to create cool stuff that is original).  I've been repeatedly chastized for using the VERB, which I is what I don't understand.

And, as I've said before, why aren't stage hands all over us as stagers for using THEIR verb?  They don't seem to care.  You and other IDs who have responded don't seem to be worried about this.  Why is the verb DESIGN such a sensitive issue to others? 

Cheers, my friend! from DC...

    Jaynee

09/18/2007 12:07 PM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Sheron:  And, by the way, yes your definitions help me.  Perhaps not on the topic, but certainly bring what I thought felt fairly clear, into even greater focus.  You write beautifully, effectively, and in a compelling way. I am a fan!

Thanks again, lady....

    Jaynee

09/18/2007 12:14 PM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


Jaynee - who is bothered by your use of the word exactly? And what are you designing? I am sure there are a gazillion words that can say the same thing to make you life easier in the trenches. When I am staging, I may design a unique window covering or add banding to place mats but what are YOU designing girl??? Maybe you should up your prices!!! :)

09/18/2007 12:15 PM by Sheron Cardin - how2homestage.com RESA (California Moods Inc)


Maybe I should up my prices, Sheron!  I do custom artwork, using the client's wall paint, my blank or yard sale canvases, fabric, and well.....sorry.....scraps.  I have a folder of hand made papers (they're so amazing).  I frequently will knock out a set of napkins and a window scarf from remnants, or re-cover straight chairs to help bring a room together. I can also throw florals or non-floral arrangements togteher in a flash.  All those years in special events made me into an Emergency Decorator.  I've pulled some pretty cool lookin' rabbits out of hats that other people didn't even know were at the party.  Quick & dirties, I call 'em.  They're effective, fast, and typically cheap.

I think you're also right about me just choosing different verbs.  Because I was in special event design (and was a Special Events Designer, for which no one uttered a peep or a syllable in argument) for so many years, I guess the word has just been desig.....oh sorry....deeply woven into my vocabulary.

But enough about me....Thesaurus; here I come!  Thanks, Sheron!!

   Jaynee

09/18/2007 12:27 PM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


And here I called myself a Special Events Coordinator or Planner for nothing all those years - ahhhh "A Special Events Designer" - sounds better all ready  - it would help me stay calm when dealing with Bridezillas or Mamazilla.

09/18/2007 12:44 PM by Kathleen Lordbock- HSE,RESA,SEA,SD ~Minnesota Home Stager~ (Re$ale Design & Home Staging)


BEWARE! my dear Kathleen.  I did not name myself Event Designer.  The (hewwwwdge) company for whom I worked called us all EDs, and there was a whole herd of us.

Just saying.....

     Jaynee

09/18/2007 12:53 PM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


I knew if Sheron put her imput into this blog, she'd make an impact.  She never fails to amaze me and as usual she's right on track. 

Jaynee, your blog is a 'hit',  I rate it a 10 because you can dance to it.  Can you imagine if we could all get together say at a hotel convention center what fun we'd have??  Just something to think about for the future. 

09/18/2007 04:45 PM by Joni Van Deventer-RoomByRoomRedesign (RoomByRoomRedesign)


Okay, Joni.....how can you rate this post a 10?  Now the getting together I can definitely imagine already.  OMGosh, I believe I'm BLUSHING!  Whoo hoo!

Cheers! from DC...

    Jaynee
 

09/18/2007 09:49 PM by Jaynee Acevedo, Capital Style Home Staging (Capital Style Home Staging)


WOW phenomenal. I agree while we cannot say we are interior designers, it is our natural ability to come up with a design plan when staging a home. You have to. Let's face it, you pick the color scheme, figure out the room arrangement and the rest is history.

Without some knowledge of design you cannot be a good stager. Staging is NOT just about rearranging furniture. I like this post and kudos to you for writing it.

Phyllis Pafumi

09/22/2007 10:12 PM by Phyllis Pafumi-ReStyled to Sell Staging Homes NJ (ReStyled to Sell Home Staging New Jersey)