Borrell Associates says as of June 2006 that "while real estate advertising has remained stagnant at $11.6 billion, several dynamics indicate that dramatic changes are beginning to occur. Home sales have slowed down, meaning agents have more inventory to advertise but less money to spend on that marketing. Despite the hype about Internet advertising, there is plenty of room for growth: Most agents don't even have a website or advertise online. Online real estate advertising will grow to a $2 billion category this year and swell to $3 billion by 2010, surpassing the longtime leader, newspapers."

 

The Jay Shepherd Real Estate Update - RealtyTimes.com

Check out my Web site for more info on Naperville and the surrounding area 
Search for homes in Naperville and the Western Suburbs go to JayShepherdTeam.com

 

1 Comments on Ask Realty Times - How much does the real estate industry spend on advertising? How much of that money is spent online?

SEP
16
2007
123,597 Points Outside Blog
I agree, I have switched all my advertising to the internet, I don't do print advertising anymore.
1:22pm • #1

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Jay Shepherd

Naperville, IL

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