There's been alot of chatter here on AR as of late regarding the making of '2011' New Year marketing efforts/focus and Business Plans. It's the perfect time for reflection in this direction and I've seen some pretty great suggestions offered up for consideration within many recent posts.
Because they view it so very important and element to success, my company, Chicago Bancorp, insists that each of its LO's completes a formal Business Plan each New Year. Monthly me
etings are then conducted throughout the year between managers, marketing team, and myself to analyze the successes currently being realized, revisiting the current plan, its effectiveness, and whether changes (or what changes) should be made moving forward. I find it very helpful and it keeps me on track and focused.
One facet of my personal Business Plan is emailing. I've found that emailing still works best for me with certain clients. That may be becoming less and less true with the younger set (texting is a MUST with that age-group), but emails still perform the function I need in many scenarios. In any case, I have found that emailing still gives me some options for messaging that I find very useful .. and I can accomplish much in bulk "blasts" too.
Because of the size of my database(s), I have chosen to handle the email campaigns I conduct through Constant Contact, a service outside of Chicago Bancorp's company email services. Besides typical email services and functions, Constant Contact offers up additional services to its subscribers as well ... some of which are more informational/tutorial in nature.
After viewing my latest report received regarding my most recent email "blast", I admittedly was a little disappointed
in my "Open" and "Click-Through" rate for this message. Yes, it was a Holiday Message delivered in a busy time, but I still did some investigating. After viewing the following information in regards to my latest and past emailing efforts, I was somewhat relieved to find that I was performing well above industry levels. Good ... but ...
What I found regarding our real estate industry's overall level of performance versus other industry's was interesting to me ... and I thought you might find it interesting and informative too.
Below you will find a chart indicating the "average" results for emailing as they pertain to "Open Rate", "Bounce Rate", and "Click-Through Rates" for the Real Estate Industry ... and other industries too.
Although not at the bottom of efficiency or perception of industry, I found that our real estate industry did not favor well against many other industries in the above 3 components. I see definite room for improvement overall. My personal stats didn't seem so wonderful anymore after reviewing this either.
So I ask, in comparison to what YOU find here ... if you are conducting email services ... how do YOUR personal emailing efforts/statistics measure up to the statistics you find within this chart? If you are finding success in this manner ... do you have suggestions or tips that you can offer others within our industry that are also pursuing this marketing that will improve their success rates?
Anything that YOU can share is welcomed ...
* Should you wish to be added to Gene Mundt, Chicago Bancorp's email contacts, please go to the Guest Book on Gene's website, www.genemundt.com and request to be added to future mailings:
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