Here is an example of the "Fridge Friendly" ad campaign that I run along side the "FRESH" ad campaign. I have collected quotes for years and I love sharing them with friends and family.
I decided to branch out and share my collected quotes with my sphere about 2 years ago. I use Plaxo to upload the images I build in Microsoft Publisher and I send these out as a digital postcard once a month. I have also designed them as print postcards that go out to my mailing list once a quarter. The idea behind this advertising is that I want to send out stuff to my (as my daughter would say) "Peeps" that they will truly ENJOY and KEEP. I always measure what I send out based on what I would actually keep and not throw away immediately if I got it in my mailbox. (I figure I am a pretty good demographic!) The other measure for the "Fridge Friendly" ads is "Is it something that I would put on MY fridge? If the answer is "YES!" then I invest in the expense and send it out.
Live good. Be happy. Be different.
-Mimi
See more of the "Fridge Friendly" Ads on http://LiveGoodBeHappy.blogspot.com
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