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Why Your Home Is Not Selling

By
Real Estate Agent with Joe Manausa Real Estate 8508880888

We receive questions from readers all the time, and some of them are very unique and perhaps do not make the best "blog fodder" because of the situational aspects of the questions.

But we also receive some questions that make for great blogging, like today's question from "Matt" who is a frustrated homeowner who's home is on the market, listed with a real estate agent, and among other things wants to know why is my home not selling?

Matt, All it takes is a simple review of Marketing 101 For Real Estate to know what questions to ask of yourself and your real estate agent.

Why Your Home Is Not Sold ImageEverybody knows that the current housing market is as tough as anybody can remember. Last year, roughly 60% of the homes that were listed for sale in the Tallahassee MLS failed to sell, leaving a large group of home owners who are rightfully upset. If you are one of these homeowners and you really need to get rid of your current home, then you must take control.

First, you must understand why your home is not selling, then you have to take actions to remedy the situation. The following real estate frequently asked question video explains the basics of marketing 101 and what needs to happen to get a home sold in today’s competitive housing market.

 

The Four Components Of A Solid Marketing Plan

As was explained in the real estate faq video above, there are four key components of a solid marketing plan. By verifying that each has been optimized, you can get your home sold right away in nearly every housing market in the US.

  • Product – Make sure your home is in tip-top shape, the best it can be.
  • DistributionLocation is set, not something you can control (but you can promote the benefits).
  • Price – Pricing is more important today than ever, learn all you can about pricing your home to sell.
  • Promotion – 94% of homebuyers are on the internet, ensure that you understand what a progressive marketing plan is and why it must be implemented to get your home sold.

Matt, the real estate faq video explains the four components in greater detail and these are the essence of why your home is not selling and what you can do about getting it sold immediately.

Posted by

Joe Wrote The Book On How To Sell A Home In The Digital Age

The digital marketing guide for bricks and mortar businesses

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Joe Manausa Real Estate
1934 Dellwood Drive
Tallahassee, FL 32303
(850) 366-8917

Comments(8)

Laura Strunk
Keller Williams Realty Centre - Ellicott City, MD
Howard County Maryland Realtor

As I tell my sellers you are in the middle of a "Price War and a Beauty Contest at the same time." 

Jan 11, 2011 12:09 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Pretty simple..priced right for the market and made visible and accessible  to prospective buyers.

Jan 11, 2011 12:10 AM
Joe Manausa - Tallahassee, FL
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Perfect Laura, I might have to use that one :).

Jan 11, 2011 12:19 AM
Joe Manausa - Tallahassee, FL
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Exactly Gary, always has been, always will be ...

Jan 11, 2011 12:19 AM
Doug Rogers
RE/MAX Coastal Properties - Destin, FL
Your Real Estate Resource!
Looks nice. 60% fail rate? Scary. Best wishes!
Jan 11, 2011 02:37 AM
Joe Manausa - Tallahassee, FL
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Thank you Duog, scary indeed.

Jan 11, 2011 02:39 AM
Charlie Ragonesi
AllMountainRealty.com - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros

Joe as always you have produced a quality post. Thanks for sharing and i really enjoyed the video. It was quite interesting

Jan 11, 2011 02:57 AM
Joe Manausa - Tallahassee, FL
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Thank you Charlie, I really appreciate the compliment.

Jan 11, 2011 02:58 AM