Motivational Power Quote

Is Your Marketing An Attention Getter?

"If your advertising goes unnoticed,

everything else is academic."

William Bernbach, advertising legend   

    

As I see it. . . . . . . .

Is your marketing an attention getter? 

Marketing that goes unnoticed can not only be very costly to you financially but also will have a negative affect on your business and income. 

Marketing that misses your target market is likely to go unnoticed by your target market or to bring you unqualified prospects for your product and or services.

The marketing that go unnoticed becomes slippery and either will go unnoticed or will leave no lasting impact with your target market.

Effective marketing has a sticky effect with your target market and create top of the mind awareness for your product and or services. Sticky marketing will build your brand awareness with your target market and a reason to remember you and your brand.  

Sticky marketing creates a reason for a qualified prospect to contact you for additional information and to schedule an appointment. 

Monitor and adjust your marketing to reach and standout with your target market.  

Make your marketing an attention getter and standout in your target market.  Sticky marketing will attract positive attention to you and your brand. Keep your marketing sticky and you will create a flow of qualified prospects coming to you.  

©2011 Lou Ludwig, Sales and Management Consultant Success Coach, Speaker, Trainer and Author

 
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12 Comments on Is Your Marketing An Attention Getter?

JAN
11
2011
292,202 Points 3 Featured Posts Outside Blog Attended Rain Camp

Great advice! Be fluid and flexible if your marketing isn't working and be open to adjusting.
9:09am • #1
800,700 Points 20 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Very true. The same can be said about blogging. That is advertising, right?
9:10am • #2
Outside Blog Attended Rain Camp

Sticky marketing-that's a concept I hadn't thought of before.  I'll have to give it some thought.  Thanks.
9:13am • #3
319,617 Points 7 Featured Posts Attended Rain Camp Called Shot Master

We live by this!  One of the major reasons we've been able to grow so well in this market is by having fresh and unique marketing that stands out.  Getting noticed is the name of the game.  Great post Lou!
9:28am • #4
560,432 Points 10 Featured Posts Called Shot Master

No exposure, no customers. No customers, no commissions! No commissions and one is out of business!!
9:53am • #5
1,028,040 Points 237 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Lou- there are so many tools out there to help us, Google Analytics for example, that there's no reason not to know.  I, too, like the phrase "sticky marketing".
10:44am • #6

Effective marketing is a must.  I've kept track of my advertising dollars and sometimes to my surprise, the things I thought were giving me the most exposure weren't and vice-versa.  Another great quote - thank you. 
10:46am • #7
1,052,529 Points 2 Featured Posts Called Shot Master

Never heard of the author I will admit, but I love and agree with his quote!  Thanks Lou!
10:46am • #8
466,662 Points 2 Featured Posts

This has to be true not only is much marketing material just part of the clutter but there is so much more clutter out there - Word of mouth still seems to be the most powerful means of communicating.
1:31pm • #9
901,501 Points 20 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Lou, I guess we've all had our share of advertising and marketing that didn't quite "stick" so it's important to monitor what works and what doesn't.
3:44pm • #10

Lou- Great stuff you have an excellent way of presenting posts.
6:10pm • #11
565,608 Points 29 Featured Posts Outside Blog Attended Rain Camp

Hi Lou, You've got to know who your target audience is, and you've got to track your marketing to see if it's working. If not, then it's time to make some adjustments.
6:12pm • #12


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