If your home is listed for sale but doesn't have its own website, it may as well not be on the market.
A bold statement, yes, but one I firmly believe in. Today, having a website for your listed home is just as necessary as having a flyer out front was 15 years ago. There really are no excuses for not having a website for each listing - it doesn't have to be elaborate or fancy, it takes minimal technical skill, and there are many services out there that are inexpensive and do the trick. A website for your listing can provide more pictures of the property and much more information about the house and the neighborhood than what is in the MLS. It makes marketing of the property through different channels easier as you can simply provide a link to the site. And, most importantly, it engages potential buyers on a deeper level than a one-dimensional MLS listing or flyer can. The look and feel of the website will make the property stand out from other listings, attracting more showings and interest.
Having a website isn't necessarily going to make your house sell faster or for more money - you still have to price it right and use the website as one tool in your marketing box. But, used properly, it will put your house in front of more buyers and make it stand out from the rest of the pack, and I consider it a necessity for all my listings.
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