Not all of us come to this business from college with a degree in English. (I know I didn't). And not all of us can write prose worthy of publication, yet, that is exactly what we are expected to do as a professional Realtor.
We CAIN'T all be Shakespeare!
It is our job to write an eloquent, and appealing description of the properties that we have for sale, and to make it sound so attractive, so wonderful as to make the reader want to view that property. The description should contain things that you can't otherwise glean from the listing. There's no point writing "Three bedroom, two bath ranch", since they already know that from the listing. But you could write "Charming red-brick home, with large windows for lots of light, and an enormous yard perfect for all your outdoor needs."
We need to create, what I like to call, a little "Theatre of the Mind": "Imagine yourself in this storybook cottage that overlooks the Skokie Lagoons, a stone's throw from nearby shops, and a modest 3 minutes to the expressway. Only minutes to downtown Winnetka, and a few minutes more to the lakefront".
Most of the copy I read, at least on our MLS is boring and dull: 3br/2ba 2-story with 1st floor fam rm, and updated kitchen. Near schools, highways, and shopping. Hurry, this one won't last! (the last one is my favourite especially when the listing is 300 days old).
So, do your client (and yourself) a favour. Write some compelling copy. Make your listing sound fabulous and worth viewing. Create a little image in the mind, and tell a story that can't be learned from reading the listing. And please spellcheck.
there, that's better.