Here's a simple tip to help you get noticed and to help you sell your listings: create a CD that includes your virtual tour. CDs are incredibly cheap these days. Discounted by all the major office supplies, you can often find them for about $10 for 50. Create some labels, slide them into sleeves or plastic boxes and give some to your client to hand out for those people that walk through the property.

Use these CDs to market yourself, too. During the listing appointment, be sure to show your future client that you use virtual tours to sell your listings, and give them a CD with a tour on it! This will make you stand out from the other agents that are not using virtual tours to sell properties. It's an inexpensive handout that can really make you stand out from the crowd.

Creating the CD is easy. Download your tour to the CD. Be sure to add an autorun.inf file on your cd. Create one in Notepad (it's only one line of code, that points to the virtual tour program). If you don't know how to do this, ask your virtual tour provider for assistance.

 

9 Comments on Hand Out Your Virtual Tour on CD - Great Marketing Advice

SEP
17
2007
Hi George, which virtual tour company do you use, or do you use powerpoint, etc?  I use Tourfactory.com, and they want $20 for the original tour on disc, which you can then copy.  I am experimenting with Windows Movie Maker as an alternative....any suggestions?
10:03am • #1

Christopher,


Thanks for your question. I am a virtual tour provider, so it is pretty easy for me to tell you how to create these. Your provider should give you a self-contained executable file (exe). You are going to burn file and a very simple autorun.inf file onto the cd. The autorun.inf simply tells the computer what file to run when the CD is placed in the CD drive. It is a text file, You need two lines of text:

[autorun]

OPEN=Name_of_Tour.exe

Of course, Name_of_tour.exe would be replaced by your tour's file name.

It is that easy! You can burn as many copies of the CD as you want. I try to teach my agents to do this without me as it saves them money, and it is a simple thing to do. I have heard of some virtual tour companies charging $40 for 10 CDs. At $4 each, that just seems like an unfair enrichment.

I would not try to do this with powerpoint or Windows Move Maker unless you want to spend a lot of time. Your virtual tour company should give you the exe file (I give it to my clients - it's part of what you are paying for when you purchase a virtual tour).

I hope this helps.

George

1:56pm • #2
SEP
18
2007
135,935 Points 15 Featured Posts Outside Blog
I use Real Estate Shows and you can burn them onto disc.  I love your idea of handing them out as a marketing tool.  Thanks for sharing.  
1:59pm • #3
SEP
26
2007
151,567 Points 5 Featured Posts Localism Sponsor Outside Blog

George, The CD idea is a good one and the "Share A Tour" e-mail feature is also very powerful.  We use this e-mail feature on our listings often so that the new buyer can share their new home with their family, friends and coworrkers even before taking possession.  This is good exposure for us and the buyers love to share their excitement...it's a Win/Win.

4:28pm • #4
SEP
27
2007
130,211 Points Outside Blog
More and more agents down here are doing virtual tours on CDs - it is the only way to go!
5:24pm • #5
OCT
03
2007

Maureen: CDs are so inexpensive these days. Plus the are likely to be kept or saved by whoever gets them.

Sam: Glad to read your Share A Tour is working so well. I agree: it is good exposure.

Bill & Barbara: Getting CDs into the hands of potential clients just makes sense. I think they are far more effective than a pen or key ring.

George

7:50am • #6
JAN
20
2008

I am getting ready to include this strategy for approaching FSBOs. I'm going to drop off a virtual tour on video (laser scribed, with my logo and a picture of the demo property), then come back in a day or so to visit with the owner, and explain the benefits of having an online listing, and the benefit of having these CDs available to potential buyers. Hopefully I can start converting some of these FSBOs into virtual tour clients with this "show and tell" method!

Cori

4:35pm • #7
JAN
24
2008

Cori,

The CD marketing makes you stand out from the others. Laser scribed CDs are neat. I use them, as well as white labels that I print on my color laser. I wouldn't hand them out without my name and phone number on them. Either way works ... just don't forget to label them.

 

George

6:29am • #8
JAN
26
2008
5 Featured Posts

We just burn them in our CD tower from Octave Systems and then put full-face adhesive labels from OnlineLabels.com.  Works great.

1:05am • #9

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George Photographer

Lancaster, PA

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