Email Contest - Quick Checklist for Optimizing Your Blog
Email inquiry on how to optimize a blog:
ActiveRain is a great platform for instant Google Juice and caching. Setting up your blog for this is really easy if you know the tricks. Here is a quick check list. This is pretty basic but the more you work with it, the more you blog, the better and more authority your blog AND website will be.
1. Set up your signature correctly. In the Settings area of your ActiveRain profile make sure your signature has your best keywords hyperlinked to your website. If you are unsure of the best keywords to use, check with Adwords.google.com and type in a variety of options and let the program find the best ones for your business and area.
Don't just have your website listed there or your name. The majority are not searching for that. E.I. "Bothell WA Homes" is a great one... It's hyperlinked to your site.
2. Make sure your links on the right side of your blog page are your keywords. Link them to your site as well. Every time Google finds your keyword attached to your site it's basically a "vote" for your site.
3. Title each blog you personally write with keyword inclusion. "Buying a Fixer in Woodinville Washington"
This is a great title - Its keyword rich and should come up if you Google it but you may need more keywords IN the blog itself. (The post did come up as #2 for ActiveRAin but didn't take me straight to the post.)
4. Keep your tags the same. If you write mainly about the Kirkland or Bothell area, pick some keyword rich tags and post to the same ones each time you blog. Kirkland WA homes, Bothell homes, Bothell homes for sale, etc.. and remember, upper and lower case matters. Pick the few you want to use and use them as much as you can in the post and in the tag section. (Tags are not keywords)
5. BOLD the keywords and linked words in your blogs. This makes Google sit up and notice, oh, this must be an important word or phrase to this blog.
6. Write for your readers. All this being said, you are still writing for actual human beings that you want to read the post. Either for consumers to find you or other agents and related parties. Write content for people, optimize it for search engines.
I hope this helps. Let me know how I can help you further.
Have a great day.... I think you just gave me content for my next blog!
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