I fully agree with Laura's points in this post.  NAR has not enhanced member credibility.  Trying to redefine the American Dream when so many are affected by this dismal economy just doesn't seem to be the right way to go.

Via Laura Giannotta 'Your Realtor Down the Shore!' (Keller Williams Realty Atlantic Shore, NJ ):

Is NAR® Really Working for Me?

The National Association of REALTORS® is continuing in 2011 to use our $20. community awareness fee to tout the benefits of home ownership.  Continuing to call it the American Dream, NAR® has designed TV and radio ads saying:

"There’s a reason home ownership is called the American Dream. People aspire to home ownership for the financial and social benefits it conveys. Our government supports home ownership because it’s good for communities and the nation’s economy."

This message fails to recognize that the American Dream has turned into a nightmare for many, and it sounds out of step with what going on in the housing market.

I also question why we should encourage government participation in what should be a private sector initiative.

IMHO, the Association should be promoting REALTORS® and our Code of Ethics.  NAR's job should be to dispel the myths that REALTORS® are only in it for the commission and the belief that our attitude is 'the public be damned'.  

Click here to view the Public Awareness Campaign. 

 
  
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Posted by Joe Spake on 01/14/2011 10:06 AM   Comments (4)  
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4 Comments on Is NAR® Really Working for Me?

JAN
14
2011

Every year when I pay my membership fee I ask the same question.  What are they doing for me lately? Yet, again in California the CAR board voted in a pac fee that was once voluntary. What do they do with it?  Who knows, but they're looking out for us. Just ask them!!  If you can find one.
10:22am • #1
560,087 Points 18 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

This blog certainly generated some interesting comments and some great discussion.  Thanks for the re blog!
6:09pm • #2
2 Featured Posts

Laura, it is a subject I feel pretty strongly about. Glad you got such a good response.

Jon, what you are seeing from CAR is nationwide.  They should use some of that money to hire a good PR company.
6:27pm • #3
JAN
26
2011
864,290 Points 20 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Setting aside NARs emphasis on home ownership being The American Dream, and focusing on the dream itself, I think it's fair to say that for the most part people do want to own their own home. 
7:44am • #4


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