Does Your Service Area Differ for Buyers and Sellers?
Last night we got one of those Active Rain contact emails you love to get, "Hi, I'm Agent X from Out Of State Brokerage B and I've got a possible referral for you!"
Sweet!! All that blogging might be about to pay some dividends!!
The town she mentioned in the email sounded familiar, but not one we normally work. Pull up Mapquest....oh....that's a hike! 40 miles one way from our home. Still covered by one of the MLS we use, but certainly further than we'd normally go for a buyer. We did that once years ago, it REALLY wasn't any fun and we'd sworn we wouldn't do it again.
So we called Agent X back within five minutes of getting the email, politely declined and unfortunately didn't really have a solid agent name to offer up. We TRULY appreciate the opportunity and really hate to let anyone down! However, the last thing we want to do is provide less than stellar service to one of your trusted referrals!!
Of course, the gray matter never stops churning, so that leads (after all this), to the question of the day: Does your service area differ for buyers and sellers?
For us, I'd say the service area does differ between listing and buyer. For a listing, we can pull county tax records, MLS information, comps, search the Web for neighborhood info, etc. Our travel to and from the listing won't be that frequent UNLESS the home is vacant.
On the other hand, for the buyer, every showing is a drive to their desired location. How far is reasonable & a good return on your time? How much of your available work day do you want to expend driving to & fro?
Again, we would NOT take a listing or a buyer that we wouldn't be able to provide the expected expertise and service to, but our personal physical distance limits ARE different for the two categories.
What's your thought?
Serving Warren County...and maybe a bit beyond!
Liz and Bill aka BLiz
Endre, I think that's a fair way to do it. If they're working our primary area and want to jump out, with disclosure it should be okay. I know some would make the argument to refer out, but not so certain you could do that with a Relo after you've got so much time invested with them.
Barbara, Your team is laser focused, so easy to see how it would make more sense to not dilute your marketing presence with outlying locations.
Cindy, I've got to say the financial analysis would kick in at some point. Do I want to show 70 homes to a 50k buyer? No. But would I do that at 500k? Yes. The reward is significantly more proportional to the risk.
Donne, I'm about to choke....they don't want your 400< buyers??? Holy bleeeeeeep..... for my area, we'd run over half the agents in our office to get 400k buyers :) Just kidding....most of them are too fast for us to run over...just kidding....seriously, we wouldn't run them over...unless Miss Bad Manners was at the wheel!
Jane, I think that is where our comfort level is. We feel we can better represent a seller because it's more fact based. In this case, driving an hour each direction into turf we don't know just wouldn't be fair to the buyer.
Bliz - Because we wanted to work the area close to the beach we ended with a 4M deep and 35 M long coverage area which is covering three cities (Naples, Bonita Springs & Fort Myers Beach)... though we would like to get listings in all, we end up being called by sellers in our immediate area of Naples and Bonita, but the buyers take us to Fort Myers. So we actually have areas in Naples that we do not work. Too many gated communities so can't keep up with the restrictions or mostly Golf communities and it is not my forte. I am a beach girl.
BLiz - LOL You're too funny! Just goes to show how really local real estate can be. Around here, 400k< is the low end of the market and a lot of Realtors simply don't include this type of buyer or seller in their business model. I'm not going to knock someone for their business model; everyone is free to set their own standards. The thing about this is that these same Realtors/agents will often say there isn't any money to be made off these people and that just pisses me off.
This is a rough market for the low-median income buyer (the 400k< buyer). Property here is expensive and you would probably shudder to see what 400k buys you out here - not much. I can't tell you how many times I have had some 400k FHA or CalHFA buyer or even more so, one of my 300k dpa clients tell me that they can't get someone (anyone!) to work with them. The worst part about this scenario is that most of these people are the nicest people you would ever want to work with and most are very grateful to those that will work with them.
Absolutely agree with you! You have to know neighbourhoods, schools etc for Buyers. For sellers it is different. Also if you can't deliver the stellar service, don't do it!.
Listing is different than buyers, BUT.... I have to agree with Al & Peggy... What it boils down to is...
"if I can't deliver stellar service... I shouldn't do it!"
Ellie, And there's absolutely nothing wrong with picking beach and sticking to it! You've got a superb, desirable niche to work with what you love! :) And some homes/communities can make it painful to work!
Donne, If it wasn't for that good paying day job, I'd be sorely tempted to move to Cali, get my license and do nothing but work your sub 400k buyers! There's a healthy living to be made in that niche! Maybe not quite the glory checks of those multi-million dollar closings...but hey, the green all spends the same!
Al and Peggy, We've got to target EVERY client to be a future source of referrals and repeat business :) Keep 'em happy and we'll all be happy in the long run!
If it's out of my market area and MLS, It is too hard to find comps and do the client justice.
Kay, Those circumstances make it a piece of cake to decline! No data, no work to be done!
You raise an interesting point. Yes, I would extend a farther listing radius than I would a buyer area. For exactly the point you made, as a listing agent I wouldn't be travelling to the property as often. Internet marketing gives us the ability to market ANY property, the question I ask myself in deciding whether to take the listing is, would I want to drive to the property to show it, inspect it, meet another agent when necessary..if I'm reluctant, I won't list it, but rather refer it. On the buyer side, that is definitely out in my book, I don't know the area, I don't know local issues and its not fair to the buyer...thoughtful post.
I think you did the right thing by turning down the offer............best to stick with your area of expertise and do the right thing for your buyers.
Rene, We're on the same page, and isn't it always the listing that's furthest from your home that you get asked to show the most often? :)
Roger, A little discretion goes a long way :)
Every post that I read from you guys proofs again and again the level of your professionalism! What a shame it would have been to try to handle these buyers from that distance. I would have done the same thing. I love being in ActiveRain where I get to meet like minded people. Great job and great example.
Barbara, Thanks! We believe strongly in treating people right, it's a basic human need :) The Golden Rule rocks!
I'm the same way. I don't need to drive to a listing every time it is shown as the listing agent, but I always have to be with a buyer and have to mind the distance for many of the same reasons.
Phil, Time is our most precious commodity, and while we enjoy working with buyers, we have to rational with how much time we can expend on any one client. Driving excessive distances detracts from our ability to serve our other clients.
Liz and Bill - My market area has grown smaller for me over the years, and now they're about the same. Back in my heyday, I actually felt the opposite - I'd go farther to sell a home than to list one. I guess it depends on the area and individual.
Margaret, Your area has also grown more population dense, so why fight that DC/Baltimore traffic any more than you have to!
Comments(28)