I did an Open House yesterday, weather has cooled off some here and so it was a great day to do one. I had several visitor's come through. They saw my ad in the newspaper and had been to the house previously with an agent, and just wanted to come back through. Not a problem. It was better than being bored and having no one show up, even though, I got no potential business from this Open House, that I was doing for another agent. Am I disgusted with them yet? No, and the reason is simple, "don't give up." How many times do I hear other agents say they don't or won't do another Open House. It's like throwing away an opportunity. If no one shows up, is it because you didn't properly promote it? Did you place an ad in the Open House section of the local newspaper, place directional signs out, put balloons out, mail out post cards, or let the neighbor's know by handing out a flyer? If you offer food and something to drink, make sure it is something that you like, in case it all goes back home with you. Try to do one in an area you know something about. That is helpful. Bring along flyers and market statistics that look impressive, and have your name and picture on it. Above all, get your guests to register at the front door. Some people hate that, but insist that the owner's require it, and leave it at that. I work with a couple of agents in my office, that regularly have a list of properties for me to pick from, so it is extremely helpful to interact with top agents that have lots of listings. One of those Open Houses might just be a pot of gold...that is what I keep telling myself. Be positive, focus and good things will happen.
Bruce,
I think that Open Houses are great. Even if I don't get much traffic, I get to meet the neighbors and spend more time familiarizing myself with the home. I've picked up quite a few buyer clients from Open Houses over time, which have really blossomed into a ton of business for me. Keep up that positive attitude about them and there will be a pot of gold there for you someday.