Thanks to Charita Cadenhead, I was introduced to a post by Karen Bernetti, the second of two she had written about the benefits of home staging.
I have watched this discussion unfold many times. It is one of those ubiquitous topics that has its supporters and detractors.
However this topic is unique. There is no question that staging a property can do nothing but help the subject sell and, possibly sell faster. It shouldn't be the subject of discussion. It is a no brainer.
What might be a better topic is what to do when it makes absolutely no sense to stage a particular property. How to do the best with that home.
In our area, at a certain price point, a seller cannot always afford to stage the home, outside of making sure that it is clean and in good order. And certainly in a short sale situation it is totally out of the question.
My famous example is the $2.7 million tear down that I sold. Staging that would have been like putting lipstick on the proverbial pig.
I have never staged a home, and I have sold every listing without doing so. It is wonderful if the seller can afford it, or if the home begs it, but it is not always practical.
I kind of equate it to going out without make-up. We might scare some children and a few timorous adults, but if we have a personality and they see our worth, we will eventually win them over.