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Who Cares About Your Local Real Estate Market

By Brad Andersohn

Education & Training with Retired Executive Director of Education at eXp Non-Licensed

January 24, 2011 11:36 AM

Nobody cares about your local Real estate market like you do! Lets also not forget about the others who own, rent, buy, sell, borrow, work, play, eat, sleep, and are considering living there too? When a home becomes available for sale on your street in YourCity, YS. aren't you often more interested in the sales price than you are actually buying your neighbors house? Maybe, maybe not?

Providing local real estate information in your area is a great addition to the variety of content your blog or website should deliver. According to the views below, there's many that like viewing market reports.

Making Real Estate Market information available to your hyper-local readers and visitors is very valuable.

Have you considered using some of these market-share stats, graphs and reports on your newsletters, email campaigns, and blog posts etc? Here's some great information and tools you can use to add to your content that may generate you more traffic, local consumer interest, and hopefully some additional business as the local expert.

Here's just a few links using San Francisco as an example: It's all free for you to use.

Property Data Listings, Rentals, Open Houses etc. - http://www.zillow.com/homes/san-francisco,-ca_rb

San Francisco Overview - http://www.zillow.com/local-info/CA-San-Francisco/r_20330

Home Prices and Values - http://www.zillow.com/local-info/CA-San-Francisco-home-value/r_20330

San Francisco Demographics - http://www.zillow.com/local-info/CA-San-Francisco-people/r_20330

San Francisco Photos and Images - http://www.zillow.com/local-info/CA-San-Francisco-photos/r_20330

Schools in San Francisco - http://www.zillow.com/local-info/CA-San-Francisco-schools/r_20330

Homes in San Francisco - http://www.zillow.com/local-info/CA-San-Francisco-homes/r_20330

Get Real Estate Market Reports - http://www.zillow.com/local-info

Here's an example of a market graph you can embed into your site that updates on its own.

US Median Sale Price vs Areas of Your Choice

Explore other Area Home Values - FREE Interactive chart

Check out some of the graphs, charts, data, and information you can easily find and use to provide additional value to your site and visitors. Most are download-able and easy to share via your favorite social media sites too. There are also many different widgets and webtools available that will make it easy to get and give "live" real-time information and updates you can publish on your site or blog. The SFBayAreaBlog is an example I setup you can demo.

Just wanted to share this with you in case you're in search of more clients in 2011. Enjoy~

Photo Credit - Courtesy of wmchu

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Comments(17)

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Steve Ewing - Keller Williams Realty

Keller Williams - Stockton, CA

Brad - Thanks for the input. This will work really well for my farm.

Jan 24, 2011 11:43 AM

Li Read

Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC

Caring expertise...knowledge for you!

Appreciated your tips/links!

Jan 24, 2011 11:50 AM

Susan Haughton

Long and Foster REALTORS (703) 470-4545 - Alexandria, VA

Susan & Mindy Team...Honesty. Integrity. Results.

This is good stuff! I had no idea it was there...was just getting ready to write a post about rent/buy affordability and presto! Zillow had the perfect graph showing how rental prices in my area have zoomed upward. Thanks!

Jan 24, 2011 11:56 AM

Claude Cross

Homes By Cross, Inc. - Charlotte, NC

Charlotte NC Homes For Sale

Brad - As we have been engrossed in Hyper-local Posts. Our fruits are that we see results. Even the Smallest mouse can roar.

Jan 24, 2011 12:20 PM

FN LN

Toronto, ON

Hi Brad - This is a great post about some of the great Zillow features for the American market. I know you are working on trying to get Zillow to Canadianize some features at some unknown time. Hint, hint, hint.... :)

Jan 24, 2011 12:36 PM

Laura Reilly

Real Living Real Estate Professionals - Redding, CA

Home Sales Realtor - Short Sale Team Member - Redd

Wow all that stuff in one place. How convenient ! Nice links also,

Jan 24, 2011 01:08 PM

Dorie Dillard Austin TX

Coldwell Banker Realty ~ 512.750.6899 - Austin, TX

NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Brad,

These are awesome! Thanks for the heads-up!

Jan 24, 2011 02:26 PM

Dagny Eason

Dagny's Real Estate - Wilton, CT

Fairfield County CT, CDPE Homes For Sale and Condo

Great tools, Brad! Sure do miss you here in the Rain!

Jan 24, 2011 02:39 PM

Mark Organek

And the United States of America - Mesa, AZ

It's not a game, it's your life.

Brad - Great post! Bookmarked for my future use. I really appreciate the gems you provide when you do.

Jan 24, 2011 02:44 PM

Brandon & Grace Yee

Chase International - South Lake Tahoe, CA

Lake Tahoe Real Estate

Hi Brad,

I personally love to know how the market is doing. Thanks for the suggestions.

Cheers from Lake Tahoe,

~Grace Yee

Jan 24, 2011 04:53 PM

Karen L. Pietsch

Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL

Cary Property Pros. Cary Property Pros Premier Real Estate

I love these widgets. I'm going to work on a post that will include them in some small way and then I'll do it again and again and again. I'm believing you when you say that this will help generate additional business for 2011! That would be nice but then my time on AR will be more limited! :(

Jan 24, 2011 07:15 PM

Sara Bonert

Zillow - Atlanta, GA

Real Estate Internet Marketing

I'm going to toot Brad's horn here and give you guys a link to site he quickly built using all of this stuff, so you can see this data in action.

Check out how easy it can be to have a powerful, local, and dynamic blog presence: http://sfbayareablog.com/

Jan 25, 2011 12:02 AM

Dan Quinn

The Eric Steart Group of Long & Foster Real Estate - Silver Spring, MD

Thanks Brad, this is awesome! I will explore the tools that Zillow has to enhance website and blogs.

Jan 25, 2011 12:52 AM

Jon Tipton

RE/Max Dynamic - Brandon, FL

Realtor/Cert. Res.Appraiser with The Duncan Duo & Associates

Thanks for posting. Great content. Here's a blog I recently posted about Zillow as it relates to Tampa home appraisals. Have a great one!

Jan 25, 2011 01:35 AM

Jill Watts

Realty Pro, Inc. - Vancouver, WA

A Luxury Experience at Every Price Point!

Brad...you are such a GIVER. Thanks for all the information you give out to us. Thanks for educating us too.

Blessings, Jill

Jan 25, 2011 06:47 AM

Brad Andersohn

Retired Executive Director of Education at eXp - Boulder Creek, CA

ActiveBrad - 707.646.1876

Real estate market data is like one of the basic and important four food groups for your Blog or site. Don't ever make your readers and clients go on a local area information diet~ :-)

Jan 25, 2011 01:38 PM

Vickie Nagy

Coldwell Banker Residential Real Estate - Palm Springs, CA

Vickie Jean the Palm Springs Condo Queen

I see you've updated your footer with a link to free widgets. Looks like there's some new widgets available. It's been awhile since I loaded up. Thanks for the tip!

Feb 03, 2011 04:24 PM

Who Cares About Your Local Real Estate Market

US Median Sale Price vs Areas of Your Choice

Comments(17)

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