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This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
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AR's community takes the time to leave honest and transparent reviews of their experiences
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Whatever it is you're into and wherever you are, AR surely has a group for you to join.
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Each month AR runs numerous contests as a way for our members to engage in activities
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Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
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Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
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Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
Despite the fact that we have many hundreds of books in our home, I still find myself unable to enter a book store without making at least one purchase. This was the case when I was recently meeting a client at Barnes and Noble, and I had a few minutes to browse before he arrived. I was in the business/marketing section, then the best sellers caught my eye. There was a book called "The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home", which is the type of thing that I actually like to read for entertainment.
On the cover, it mentioned an older book by Ariely, which is the one I decided to buy and read first. Now that I've finished, I can't wait to buy his latest one.
In a nutshell, "Irrational" covers the way that people make decisions in all areas of life - medical care, social situations, college exams, and many more. It also addresses faulty logic and mistakes we make when we are deciding things. Many times, even though we know that there is no difference in two products or services, we will irrationally demonstrate more pleasure from the more expensive one. This seems illogical, but we are pretty much powerless against it, based on the data in this book.
I especially liked the fact that Ariely used a major medical issue that he himself endured (badly burned over 70% of his body) to illustrate some of the lessons throughout the book. This personal touch made it more memorable and "real" to me.
Some of his experiments are fascinating, including one in which free beer samples are given to entire tables at a pub, and the customers must choose from among four options. Surprisingly, most people are heavily influenced by what their friends order, and they will almost always try to be unique with their decision, rather than copying what their friends have. After tallying the satisfaction data, only the very first person to order at each table was truly happy with his/her decision.
The applications to real world problems are worth considering. One quick example: Ariely discusses the fact that placebos often provide as much relief to patients as surgical intervention, which raises the question of how many medical procedures are conducted without proper testing and how many are fully unnecessary. Also, most people are happiest with their medical care when they have paid more for it. Why is that?
As a longtime psychologist hobbyist, I found the studies engrossing and informational. I love learning about why people do things, and how we are influenced by our surroundings.
It's a fast, thought-provoking read, and I would recommend picking up a copy on Amazon or at your local bookstore.
Thanks for reading!
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.