At NAR this week a very nice realtor explained to me how many mispelled words she published to gain a competitive advantage in search - it was an impressive array of analysis and effort. It always amazes me how far someone will go to game the system to beat the competitor - who can blame them - they just want to get clicks.

I pointed out to this well-intentioned soul that this was a tactic that is not sustainable and may soon become irrelevant. At the very instant Google decides to correct search query mispellings automatically and/or browser companies leverage smart URL corrections [automatically], this tactic will then start to work against you. Advice - when building *anything* on the web, always think about quality and sustainability.

Somewhat relevant... Typo-Squatting Infringes the Anti-Cybersquatting Protection Act

On September 1, 2006, a U.S. District Court in Wisconsin, decided that the Defendants, a group of the Plaintiff's affiliates, acted in bad faith when they used typo-squatting to generate revenue on the Plaintiff's sales by linking to their commercial website. In the case of Lands' End, Inc. v. Remy, the Defendants were accused of acting in bad faith when they attempted to gain extra commissions from the Plaintiff's affiliate program via its website, http://www.landsend.com./ Lands' End sued under the Anti-Cybersquatting Consumer Protection Act, [15 U.S.C. §1125(d)] ("ACPA"). The Defendants argued that they did not act in bad faith, however, the court did not agree.