Maybe this is not a question for Realtors to answer unless you can see through the consumer's eyes.

How can we as Realtors improve on our image and become priceless in the eyes of the public?

OK, I'll start off by answering my own question but please let me hear your thoughts. Here are my top 3 suggestions.

1. Practice with integrity-ALWAYS- Even when the client is deserving of something else, even when we feel justified to act otherwise

2. Don't Sell Yourself Short-slashing commissions is one of the quickest ways to devalue yourself and the Realtor community as a whole. What you are saying is "I am not worth what other agents are worth." "Sell my listing and you'll get paid a lot less". WOW-thanks! Distinguish yourself, sell yourself, assure the client they may not save money by lowering their commission if it makes their home less marketable. (which it does) . Show what the competition is offering. If the other homes for sale in the neighborhood are offering a higher commission don't you want to compete with them? Isn't that the point--to set your home apart from the others so as to attract the best offers in the shortest amount of time?

3. If you are burnt out-it may be time to do something else. If you are just going through the motions, you're not excited, you're telling people what they want to hear, you don't cooperate with other agents---WHY, WHY, WHY are you doing this? This profession requires charisma, patience, tact, and dedication. If you are not a "people person" that's fine. There are lots of other jobs that may suit better. If you don't like to return phone calls this is NOT the best choice for you. Let's work together with constant professionalism so we can exceed the client's expectations. You will never again have to take less than you are worth.

Random Thought: Toyota makes a stripped down Corolla and a top of the line Lexus. They both have the Toyota stamp but we all agree there is quite a difference. We all carry the Realtor "stamp". But wouldn't you expect to pay more for the Lexus? Let's raise the bar!