Why Real Estate Agents Fail

Poor Planning.- Most salespeople will travel three hours across town to meet with a poorly qualified prospect, passing many opportunities on the way. They will walk into a listing or buying opportunity without giving much thought on the plan of action. Winging it as they say, playing it by ear. Planning your time, planning your calls, planning your marketing, planning your goals, planning your future. Most successful salespeople spend more time in pre-call preparation and planning than they do in the actual sales session or interview.

Poor Attitude- People fail in sales because they cannot control their own attitudes. Even after receiving your fourth rejection in a row, your fifth appointment must have as much positive attitude as your very first appointment. You must separate each sales call, each sales event, each rejection and think of it as separate terms. You need to train your mind to react to negatives-the problems, the criticisms, the failures-no differently than you would the success in your sales day.

Lack of Continuous Training-Almost two hundred years ago during the administration of President Adams, the U.S. Patent Office came within three votes of being closed because officials thought everything worthwhile had been invented. One of the problems with real estate agents is that they have closed their Patent offices. What did you invest this year on the inside of your head so you would know what to say when you got there. People who need training never take it. People who are successful are successful primarily because their attitude toward self improvement.

Poor Use of Time- The key to success is not how much time you have but how much you use your time each day. We all have twenty four hours. Successful people realize that every minute of the day is potential for income.

Lack of Specific Goals- If you don't know where you are going, that's probably the reason your not getting there. One of the differences between successful people and unsuccessful people is their purpose in life-their goals. Did you know that after the average person retires at the age of 65 they only live four to seven years after  retirement. When we have no goals we have no direction. We are either living or dieing. Set goals

 

Brett Noel / Success Coach - Trainer

Teaching real estate agents to become millionaires

www.Brettnoel.com

 

9 Comments on WHY REAL ESTATE AGENTS FAIL

Boy is this the truth.  You sure have it correct when it comes to whether we are going to succeed or not!

09/18/2007 01:01 AM by Amy Laws (Century 21)


Great advice that all rookie agents should take to heart if they want to succeed. Simple and true.

Thanks

09/18/2007 01:03 AM by Brad Snyder (Sierra Vista Realty)


Great Advice for a Rookie Agent in this business. I am glad that there is an Active Rain, and that there are so many Experienced Agents that are willing to share their wisdom and insight with us. Thanks for the great post and the advice.

09/18/2007 01:05 AM by Ulises Romo (PRO-formance Realty Concepts)


This puts it in a nut shell. Too bad agents do not adhere to the qualities of what it takes to be a successful agent. Thanks for the insight.

09/18/2007 01:06 AM by Chuck Dellorto "Talk To Chuck" (McColly Real Estate - Licensed in INDIANA & ILLINOIS)


Wonderful post, Brett.  We all need these reminders every now and again.

09/18/2007 01:34 AM by Roswell Georgia Real Estate Agent - Nancy Rivera (RE/MAX Leading Edge in Roswell Ga)


This can be applied in many occupations -- especially having a positive attitude. Good post.

 

09/18/2007 05:09 AM by Leon Austin, Colorado Notary Signing Agent (Austin Mobile Notary Services)


I think that lack of consistency is the biggest issue of all.  I suppose that falls under Poor Use of Time.  I sure can tell when I'm not being consistent.

09/18/2007 05:40 AM by Kate Bourland; Redding Mortgage, Loss Mitigation, Money Merge Accounts (Windsor Capital, Dyer Beech & U First Financial)


Good advice for all agents. Time management is a big problem for a us.

09/18/2007 05:48 AM by GITA BANTWAL, REALTOR BUCKS COUNTY, PA HOMES (ReMax Centre Realtors)


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Real Estate Trainer: Brett Noel, California's Success Coach  Author / Motivational Speaker / Broker (Keller Williams "Productivity Coach")
Brett Noel, California's Success Coach Author / Motivational Speaker / Broker
Paso Robles, CA
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Keller Williams "Productivity Coach"

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