Ok, so it's only sort of free. You can download it for free to try out all that it can do... ...and it can do a lot! - easily convert most any video type - add labels to the video - add links to the video - add several videos to a video playlist (multi-video player) - choose from lots of unique player styles - add an Aweber email form to the video (love this!) - add social media buttons by ticking a box (Facebook, Twitter, etc.)
And a lot more. It's split into two panes, the left shows your "source" video and the right shows your "web" video. Other tools use a wizard-like interface but this one shows you everything in a split screen, which I like to be able to compare my source with the web video. When your web video looks the way you want it, just click "Publish". That's it! No flash files to deal with, no FTP, nothing. Just click "Publish". When you click "Publish" THEN you're prompted to signup for just $9.95/month for unlimited video hosting and playback from their dedicated servers.
Once it's published you get your own online Video Gallery where you can manage your videos online. Once it's published... [+] your videos playback on iPods, iPhones, iPads [+] you immediately get a "Public URL" for you to quickly share a link with anyone [+] this "Public URL" is editable with a WYSIWYG editor for creating quick custom video pages [+] you can enable comprehensive video analytics, to see how many people have played your video, how long the videos played for, where they played from, and so on These video analytics allow you to determine how effective a video really is, if people are dropping off at the 3:21 mark, for example. Great info to have! At the very least it's worth downloading and playing with it. Won't cost you a penny:
YouTube is great, sure, but there are many times where you don't want to promote their brand, or have a big square hyperlink (the YouTube video itself) on your site. Once people visit YouTube it's hard to get them back. Try Easy Web Video:
Hope that helps and talk soon,