Golden Eagle Subdivision - A Pricing Trend Analysis

I was doing some research for a client and found an interesting trend (interesting if you're a numbers type anyway) on the pricing in Golden Eagle Subdivision in Tallahassee, Florida . I was wondering if there existed any relationship between the properties that sold in Golden Eagle (how they were priced) and the properties that failed to sell in Golden Eagle (how they were priced). I created a trailing-12-month trend analysis for each, and the following graphic ensued.

The green line represents a 12 month average Price Per Square Foot (PPSFT) of all the homes that successfully sold in Golden Eagle (in that time period), while the red line represents the corresponding 12 month average PPSFT of all the homes that failed to sell in Golden Eagle (in the same time period).

You can see that historically, the lines are not that far apart (meaning that Realtors are pretty confident about what price to list the home to get it sold), yet when the market makes a turn, we tend to see quite a few of the homes get over-priced and they fail to sell. Changing markets definitely have a way of separating the Motivated Sellers from the Unmotivated Sellers. The Two "Starred Periods" above show the two major market changes that we have witnessed over the past few years. The first star is the "boom market in Tallahassee," while the second star is the "cooling down" market that we are in now.

I'll be curious to see how this works itself out over time.

 

16 Comments on How Do Changing Markets Affect Realtor Pricing?

SEP
18
2007
270,988 Points 41 Featured Posts Outside Blog
JOE:  This a very impressive looking chart.  You should put out a tutorial on how you create these great pieces.  I'm sure that others (and me) would be interested in learning from you.  I've found that the overpricing in a hot market just resulted in the home sitting a little longer, but the market eventually caught up to the price.  Now that the trend is reversed, it makes no sense to overprice, because not only will the market not catch it, it will likely head in the other direction.  Nice post, Joe!
6:15am • #1

Wow, that is some chart....if I could do more like this for my listing appointments, it would help with pricing!

6:18am • #2
218,872 Points 8 Featured Posts Outside Blog
Thanks Adam. I'll think about how to do the tutorial. Can you recommend any "screen capture" program or tutorial program?
6:20am • #3
218,872 Points 8 Featured Posts Outside Blog
Thanks Big Guy. Just put your numbers in MS Excel and hit the graph button. Not too hard the first time and real easy after you've been doing it a while.
6:22am • #4
386,733 Points 2 Featured Posts Localism Sponsor Outside Blog
Thanks for the info. It would be good to track it here. So while we say homes priced right sell your info seems to idicate there are other major factors involved as well
6:44am • #5
197,943 Points Outside Blog

Joe, thanks for the chart and the info.  Something else to get my clients to drop their prices :)

8:39am • #6
218,872 Points 8 Featured Posts Outside Blog
Charlie, I think the chart tells us that historically, there is not much difference between priced "right" vs. "wrong," but when markets change (good or bad), the pricing differences are much more significant.
8:58am • #7
Hi Joe--- Well done!  You sure know how to handle statistics and numbers. And in a way that makes it easy to understand.  Thanks.
9:07am • #8
270,988 Points 41 Featured Posts Outside Blog
JOE:  I haven't used any screen capturing yet.  You may want to ask Sally.  She just did a tutorial on creating PDF's.  As far as tutorials go, just plot out each step that you take.  Assume that everyone knows nothing and build from there.  You can take a look back at some of the ones that I did for inserting graphics, creating a "subscribe to my blog" button, etc.  I hope this helps.  Thanks Joe.
9:09am • #9
218,872 Points 8 Featured Posts Outside Blog
Thanks Adam. Great advice.
9:43am • #10
218,872 Points 8 Featured Posts Outside Blog
Thanks Eva.
9:44am • #11
218,872 Points 8 Featured Posts Outside Blog
I agree Greg. Anything that demonstrates pricing cirticality is a must!
9:45am • #12
1 Featured Post

Very nice chart Joe and it seems to provide an interesting visual as to what has happened.

I've used a couple of screen capture programs that work pretty well:
MWSnap and my wife has used and likes SnagIt

2:45pm • #13
218,872 Points 8 Featured Posts Outside Blog
Thanks Joe, I'll check 'em out.
3:33pm • #14
SEP
20
2007
111,360 Points 7 Featured Posts Outside Blog
Joe, I bookmarked and rated 5. Great approach to information An Excel class is on my list.
7:39am • #15
218,872 Points 8 Featured Posts Outside Blog
Thanks Suzi. A Previous Post of mine is a bit of a tutorial on Excel, check it out.
7:52am • #16

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Joe Manausa - Tallahassee Real Estate

Tallahassee, FL

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Century 21 First Realty

Address: 1140 Capital Circle SE, Suite #12, Tallahassee, FL, 32301

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