"I'm on a Lead Generating Mission Today"

Have you ever woken up and thought... "I'm going to be a lead generating machine today"... Even if you have, have you ever said it publicly? Okay..by "Publicly" I mean via Social Media. Well today, I did just that.

I use Facebook often....who am I kidding? I use it every day...multiple times a day. Typically though, my primary use is for fun, as a way to connect with family, friends and my social sphere. I love checking in on what's going on in my "Friends" lives and I especially love posting funny (and as I always say "Witty") commentary about my own.

I've heard the drill over and over (hubby won't shut up about it!) to use Social Media to enhance my business. I do utilize that angle of it, I've just never wanted to overload my Status Updates  "Stupdates" with market statistics, data and a the constant noise of promoting my own listings. (Notice I said NOISE? That's what it becomes if it's all you talk about) 

My rule is 60% personal and 40% business. (I tell myself that, but it's really 95% social and 5% business) I will always post my listings and once in a while if there is some insightful info about the market that my friends could use, I certainly post that as well. Let's just be upfront, I do that primarily for the purpose of reminding folks that..."Yes I'm a REALTOR®, CALL ME".

So today I woke up and I DID in fact think...."I'm going to lead generate until I get an appointment".  I went on "The Book" and wrote that very thing as my Status Update to encourage some of my other fellow realtors to do the same. Well for that reason, and it's my belief (like every other user of "The Book") that EVERYONE on my friends list hangs on my every status update and sometimes can't go from one task to the other during their day without checking out what I am up to. That is true, right?

Three hours after my update had been made public, I received an email from a gal (whom I've never met) looking for a Realtor. She has been working at the University of Michigan and needs to find a home in the campus area. She told me that a friend of her's recommended working with me and wanted to know if I would give her a call.  Shortly thereafter, I received an email from "The Facebook Friend" that told me she had seen my Facebook Update about lead generating and it reminded her of a colleage that needs to find a Realtor so she passed along my information. 

I now have a Buyer Consultation set up with her for next week!!

I had no intention of that stupdate leading to a buyer and never would have believed it would. It was the action I was about to take that I was sure would lead me to one, but not simply the act of posting about it. I'm glad I was wrong of course but it reminded me of the incredible reach and power of social networks and especially Facebook.

I'm sure my husband Bob will read this and hopefully I'll get a smile from him. He certainly deserves it, as he listens to me all day, everyday in the trenches, "Lead Generating" and is constantly trying to get me to try new stuff. I'm usually a little hesitant. Well, tomorrow based on his advice I'm going to be sending personalized video emails to a ton of my leads so I'll let you know how that works.

Now I can tell him "But, honey...I'm only on Facebook because I'm trying to generate more business"