A few years ago I was told that emailing other agents about new listings was effective agent to agent marketing so I used to search the multiple listing system of agents in the area where the house was listed and manually compile a group of agents and send them an email. I know there's companies that will do this for you but I did it all myself.
As time went on and I started receiving Just Listed emails either directly or indirectly (through a third party), I started to feel spammy. If you just listed in my area, I would know because I know my market and would have seen the new listing pop up immediately on the multiple listing service. If you just listed a property miles away from me, in another county, or another State, does it really matter to me that you've just listed a property unless, of course, I had a buyer and again I would be doing my own searching and most likely I would see it on the multiple listing service before receiving your just listed email.
Most agents would not spend the money to mail you and/or your office roster a Just Listed postcard or even think of mailing you a just listed postcard but because email is free they send it. I don't know...what do you think? Are Just Listed emails really effective agent to agent marketing or is it really agent to agent spam?
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