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Setting A Price When Selling Your Home.

By
Commercial Real Estate Agent with Access Capital

As you interview REALTORS®, they may suggest a listing price on your home. Only you can decide what price to set, but you want it to be realistic. The listing price is critical. Set it too high, and you may not find a buyer and your house can become stale on the market. Set it too low and you cheat yourself out of money.

Appraisal
Regardless of what you originally paid for your home and the cost of improvements you have made, the price your home can command is what the market will bear at the time you decide to sell it. You may consider hiring an independent real estate appraiser. An appraiser has specialized training and experience. Don't rely on assessed valuations made for tax purposes. Such valuations may not be reliable indicators of value as these valuations are made by mass appraisal techniques.

Comparative market analysis
Whether or not you get an appraisal, a REALTOR® can develop a comparative market analysis. This analysis will describe homes in your area that have recently withdrawn from the market. The analysis may compare specific features of your home to others - the value of a corner lot, a city view, or an extra bedroom, for example. The analysis may also point out market fluctuations caused by the opening of a new school or business, for example, as well as long-term trends.

If you do not have a good idea, based on reliable data, of what the price your home can generate, you may decide to set a higher price thinking that if it doesn't sell at first, you can come down. However, if you set it too high, you may keep away buyers who are looking at comparable homes with lower prices. Lowering the price later sometimes gives your home a negative image. On the other hand, you don't want to set the price too low. You may be tempted to set a low price because you feel the pressure of transferring to another town, or you're afraid that your worn carpet will turn away buyers. Be realistic and get advice from your REALTORS®.

Net proceeds
Once you've decided on a price range, the REALTOR® may help you calculate an estimated amount you might net from the sale. If you have owned your home for several years, you may have built up a sizable equity. Equity is the difference between the value of your home and the balance on your mortgage After subtracting what you owe on your mortgage, ask your REALTOR® what costs you will incur in closing. These may include title fees, taxes, a penalty for prepaying your mortgage, brokerage commission, attorney fees, and charges for preparing and recording documents. Finally ask your tax adviser or attorney about the tax implications of your proposed sale.

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All The Best,

Herb Johnson

859-372-8019 Direct Line

Herb@HerbJohnson.com  Email

www.HerbJohnson.com      Website

Buyers and Sellers wanted. Referrals Appreciated!

4895 Houston Road

Florence, Kentucky  41042

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Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Herb, as my marketplace approaches stability, setting a realistic price becomes more important.

Jan 19, 2011 02:01 AM
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Herb, Outstanding analysis of pricing a home. In my former life as a Mack Truck dealer I learned early on that no mater what I might need to sell a used truck for, it was not worth anymore than what I could find a buyer to pay for it.

Jan 24, 2011 11:34 PM
Herb Johnson
Access Capital - Florence, KY

@Tom:

Yes it still amazes me when a seller will point to the house down the street and say but their asking X. When I smile and say yes they are and have been for 180 days now they usually understand the importance of pricing.

All the best,

Herb

Jan 25, 2011 03:00 AM