1. This may be obvious. The most common and classic goal setting mistake is not setting goals. Do you have goals set for 2011? If not, you lose. People with goals always outperform those without. People with goals are more focused, confident, happier, and productive.
2. Setting one level of goal is far less motivating than setting three.
Using Football as an example; Exceptional goal is to win the Super Bowl. The Tiptoe goal might be to make the Playoffs. And the Disappointment goal might be to have a winning season. Throughout the season the team measures its progress in relation to those goals and each game is more meaningful. In your Real Estate Business set an Exceptional, Wow, Goal; a Tiptoe, that would be OK goal, and a Disappointment Ouch Goal. Then each week and each month measure your progress toward those goals and each day's activities is more meaningful.
3. This is critically important. Set your sales goals by sales volume based on contract date; e.g. $500,000 in sales contracts accepted in January. If you want to set income goals, translate it into the sales volume in the appropriate months; e.g. income of $6,000 in March might mean $250,000 in sales by the end of January. Setting goals by closing date or income means that you can't do anything about the goal in the upcoming days and weeks.
4. Are you aware of your goal or goals for January? Are you aware of your February goals? People who are constantly aware of their goals outperform those that are not constantly aware by over 100%. When you drive you are aware of your speed. You keep it in existence by looking at your speedometer. When you have an appointment you are aware of the time. You keep it in existence with a watch or clock. When you diet you are aware of your weight. You keep it in existence with a scale.
By breaking this four classic mistakes will have your best 2011 ever. Good luck!
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