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Four Classic Goal Setting Mistakes

By
Education & Training with Real Estate Grad School

1. This may be obvious.  The most common and classic goal setting mistake is not setting goals.  Do you have goals set for 2011?  If not, you lose.  People with goals always outperform those without.  People with goals are more focused, confident, happier, and productive.  

2. Setting one level of goal is far less motivating than setting three. 
Using Football as an example; Exceptional goal is to win the Super Bowl.  The Tiptoe goal might be to make the Playoffs.  And the Disappointment goal might be to have a winning season.  Throughout the season the team measures its progress in relation to those goals and each game is more meaningful.  In your Real Estate Business set an Exceptional, Wow, Goal; a Tiptoe, that would be OK goal, and a Disappointment Ouch Goal.  Then each week and each month measure your progress toward those goals and each day's activities is more meaningful.

3. This is critically important. Set your sales goals by sales volume based on contract date; e.g. $500,000 in sales contracts accepted in January.  If you want to set income goals, translate it into the sales volume in the appropriate months; e.g. income of $6,000 in March might mean $250,000 in sales by the end of January.  Setting goals by closing date or income means that you can't do anything about the goal in the upcoming days and weeks.
 
4. Are you aware of your goal or goals for January?  Are you aware of your February goals?  People who are constantly aware of their goals outperform those that are not constantly aware by over 100%.  When you drive you are aware of your speed.  You keep it in existence by looking at your speedometer.  When you have an appointment you are aware of the time.  You keep it in existence with a watch or clock. When you diet you are aware of your weight.  You keep it in existence with a scale.

By breaking this four classic mistakes will have your best 2011 ever. Good luck!  

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Laura Reilly
Real Living Real Estate Professionals - Redding, CA
Home Sales Realtor - Short Sale Team Member - Redd

Yep, I think you said it all there. Good reminder for mid Jan. Thanks

Jan 19, 2011 03:30 AM
Nita Shinsky
Shinsky & Assoc - Azle, TX
Broker, GRI, SFR, e-Pro

I like the second mistake. I see agents do this all the time. They get behind and give up not thinking that it is all relative. There aren't many I know that make goals to begin with but I think the important thing to remember for those of us that do make goals is to look at them often. Thanks for the post.

Jan 19, 2011 03:32 AM
Karen L. Pietsch
Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL
Cary Property Pros. Cary Property Pros Premier Real Estate

Good points Rich!  Goals are always important.  One I always set above and before anything else is to be better with my record keeping.  It gets away from me all the time, due to the productivity I have.  There's a lot to do when you're alone and have no assistance.  I come from a secretarial background so being organized is very important to me.  But being in sales, the organization has gone out the window.  Being the nature of this business, I'm throwing papers around all the time and I get thrown into action on a moment's notice.  Those are the things I need to work on.  Discipline myself and say no if I have to.  Yeah, right ..... in this market?????

 

Jan 19, 2011 03:35 AM
Rich Levin
Real Estate Grad School - Atlanta, GA

Karen,

"In this Market" It is more important then ever to set and keep your goals. This is the time when the truly successful Agents are going to shine. It's goals, systems and tracking their numbers that will get you through.

Rich Levin
www.RichLevin.com

 

Feb 24, 2011 05:31 AM