Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
"I think we live in a new age of transparency, which is a great thing if you're fantastic at customer service. Customer service is the new marketing" ~Jeremy Stoppelman, CEO of Yelp
The real estate industry is on the cusp of the biggest shift in marketing strategy ever. Over the last few years we saw the widespread adoption of blogging and social media, and the decade before that was characterized by IDX-based lead generation. The future will bring the age of Reputation Architecture, and the real estate professionals who execute on this change will be highly rewarded.
The effectiveness of capturing leads from an IDX home search has been declining over the past few years, and will continue to decline until it becomes obsolete. Home buyers are in the driver's seat. Every day they get better at protecting their privacy, screening incoming contacts, and ultimately ignoring salespeople.
"Our word-of-mouth systems, like Twitter and Facebook, are more efficient than ever before, which is causing companies to see faster and bigger spikes in usage." ~Robert Scoble via Quora
It's more than just Twitter, Facebook, and the efficiency of web 2.0 "word-of-mouth systems": it's in the way that we share knowledge. Our collective intelligence used to be limited to one-to-one recommendations by trusted people in our personal network, but we are now entering an age where the wisdom of crowdswill rule. As the Internet becomes more intelligent it is able to attach meaning to ever more granular things, and we are coming to a time where everything will be reviewed, rated, and categorized.
As shown in the graph above, we've seen the widespread adoption of reviews for things like cars, consumer products, travel destinations, and most recently, local restaurants. We are now entering a phase that will focus on user reviews of individual service providers, like your local mechanic, hair stylist, message therapist, and real estate agent.
To see the effect this will have on your business tomorrow, you need only look at what's happening at your local restaurants today. The restaurants with the highest user ratings on Yelp are seeing a disproportionate amount of the business. This is in line with the Pareto principle, also known as the 80-20 rule, or "the rich get richer". Here's an example:
There are over 5,000 Seattle restaurants listed in Yelp. As shown in the graph above, the #1 ranked restaurant is ten times as popular as the 40th restaurant. This is also roughly in line with Zipf's law. When professional ranking reaches mass adoption in the real estate industry we will see a similar result.
The goal of this post is to make the members of our network aware of this coming shift. I have no magic product or service to sell that will guarantee you success in the coming months and years. My greatest hope is that this post will serve as the catalyst to the start of a conversation; one that will lead to our community coming together and conceiving a strategy that we can collectively use to capitalize on this coming opportunity.
Personally, I am looking forward to this age. It will be defined by a flight to 'quality of service' where the real estate professionals who provide remarkable service will be rewarded
"I bet if they had Yelp in 1850, nobody would have taken the Oregon Trail." ~@badbanana via Twitter
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.