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2011 Home Gain Survey Shows Home Staging Returns 299% ROI

By
Home Stager with Hampton ReDesign, Home Staging and Redesign

If you haven't seen the new 2011 Home Gain survey here are the results:

Home Gain Survey

 

Out of the Top 10 recommended improvements, STAGING is the No. 3 improvement home sellers should make when selling their home according to the national Home Gain Survey. The recommendations are based on ROI or return on investment for each improvement.

Staging returns almost 300% of a sellers investment. How is this return calculated? Increased sales price!

#1 Improvement is cleaning and de-cluttering

#2 Improvement is lightening and brightening

#3 Improvement is Staging

Actually most home staging incorporates those #1 and #2 improvements as well!

1. Whether or not you're living in your home, staging it for sale always includes cleaning and de-cluttering as the first important step.

2. When we stage a home, recommendations are made to lighten and brighten by re-painting, removing furniture and changing light fixtures and window treatments.

Hiring a professional home stager to help you with cleaning, lightening and staging will net you a whopping combined 1200% return on investment. Now that's a smart move!

 

Posted by

Tessa Skeens

Interior Design, Real Estate Staging and Marketing Support 

M 817-891-9563  

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Comments(14)

Sharon Lord
Maracay Homes - Peoria, AZ
New Home Advisor

Tessa - I am not surprised!!!  Once again, Staging is well worth the investment!

Sharon Lord
Argent Decor
AZ Vacation Home Furnishing Service

Jan 20, 2011 03:47 AM
Kathleen Cooper
Kathleen Cooper, Sposato Realty Group - Worcester, MA
Sposato Realty Group - Broker Owner

That's a very interesting report!  Never knew some of those updates and changes were worth so much ROI!  I'll have to send this to some of my clients.  Thank you for sharing!  

Sincerely,

Kathleen 

Jan 20, 2011 04:56 AM
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Tessa.....great piece and I just "Suggested" and "Re-Blogged" it......THANKS!!!!

Jan 20, 2011 05:08 AM
Linda Thompson
Selling By Design-Staging - Fresno, CA

Hi Tessa,

Like Kathy, I am suggesting and re-blogging your post. Thanks for posting it.

Jan 20, 2011 08:09 AM
Angela & Stephen Hardiman / HouseTie.com
HouseTie.com - Spokane, WA
When first impressions count...

Thanks for the post and the update Tessa. Got to love that great return!

Jan 20, 2011 11:49 AM
Tessa Skeens
Hampton ReDesign, Home Staging and Redesign - Grand Junction, CO
Staging For Realtors, Builders & Investors

Hi Sharon, Kathleen, Kathy, Linda and Angela! Thanks so much for the re-blogs!! I know, you have to love these numbers. And the stats come from a survey of Realtors so we've got some believers out there!!!

Jan 20, 2011 12:35 PM
TERI LINDSAY
Reno, NV
STAGELIGHT HOME STAGING CO.

Current stats are hard to find.......thanks for posting them. Needing stats to back up my marketing analysis for my Business Plan, I researched the internet looking for them.... this will help! 

Jan 20, 2011 05:04 PM
Crystal Pina
774.289.5521 - Worcester, MA
Remax Professional Associates

I just changed all my lightbulbs from dull yellow ones to bright white, daylight bulbs. It makes a huge difference in how things look. It's my newest "suggestion" to all my home sellers. I only kept the yellow bulbs in the lamps we use at night to keep the soft glow.

Jan 21, 2011 01:05 AM
Tessa Skeens
Hampton ReDesign, Home Staging and Redesign - Grand Junction, CO
Staging For Realtors, Builders & Investors

Hi Teri - sometimes I think numbers help and sometimes it seems as if it doesn't connect with my clients. One way to put this may be that realtors nationwide agree that any money spent on these home selling improvements is recouped more than 10X in the sales price. Good luck with the business plan!

Crystal sometimes the simplest fixes give you the most bang for the buck. Changing out bulbs to daylight ones is a great tip!

Jan 21, 2011 04:27 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Tessa- thank you for sharing this with us.  I have the old stats in my marketing material and will need to update everything.  Having the survey helps when we are trying to convince our sellers to make the investment in staging.

Jan 21, 2011 06:14 AM
Linda D. Pufford
Stage with Divine Style - Home Staging - Novato, CA
ASPM, Marin/Sonoma Home Stager

Tessa,

Thanks so much for posting this very valuable information...  that can help homesellers see the benefits of preparing their home for sale.  Great Post!!!

Jan 21, 2011 07:21 AM
Tessa Skeens
Hampton ReDesign, Home Staging and Redesign - Grand Junction, CO
Staging For Realtors, Builders & Investors

Hi Kathy! It's always nice to have that backup isn't it? Hope all's well in So FL.

Thank you Linda! I am going through this selling process myself right now and keeping all this in mind is what gets buyers through the door!

Jan 23, 2011 04:21 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Great information to share with sellers, Tessa!  It helps for agents to have this information when they want to suggest staging.

Jan 23, 2011 10:11 AM
Tessa Skeens
Hampton ReDesign, Home Staging and Redesign - Grand Junction, CO
Staging For Realtors, Builders & Investors

I totally agree Sharon. Maybe this is a great topic for a marketing email! Thanks!!

Jan 24, 2011 02:11 AM