Instead of pitching a property that is a “charming fixer upper” or “rare gem just needing some TLC” …
What if you told the Unrelenting Truth about a property and said something more like this…
"I’ve got one Ugly House to Sell! Seriously, people, you’ve got to check this one out … Even if it’s only to take in one of the last surviving examples of olive green shag carpeting matched with faux-deer-antler, cowboy-chandeliers.
The sellers are really nice, and I would love to get them the 245k they originally dreamed about, however, I’ve talked to them about it, and they understand that they need to set their sights a bit lower … because this sucker needs some serious renovations.
I’m thinking you should take a quick look … if you’ve got about 180k to spend, plus a few extra bucks for a badass contractor. Oh, and bring every single bit of your imagination & creativity … you’re gonna need it!"
Maybe this is pushing the limits a tiny bit, but would that kind of transparency hurt your business?
Craig Zuber- Story #3 of 100 over the next 100 days
100 Stories 100 Days
Unrelenting Real Estate Truth
Deep down, people want the truth. Yes, of course they want quality & service & value & entertainment … But above all, they want someone that they can trust.
… and if they don’t, why would you want to do business with them?
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