#3 of 100: Your House is UGLY!

Real Estate Agent with Zuber Group Real Estate

Instead of pitching a property that is a “charming fixer upper” or “rare gem just needing some TLC” …

What if you told the Unrelenting Truth about a property and said something more like this…

"I’ve got one Ugly House to Sell! Seriously, people, you’ve got to check this one out … Even if it’s only to take in one of the last surviving examples of olive green shag carpeting matched with faux-deer-antler, cowboy-chandeliers.

The sellers are really nice, and I would love to get them the 245k they originally dreamed about, however, I’ve talked to them about it, and they understand that they need to set their sights a bit lower … because this sucker needs some serious renovations.

 I’m thinking you should take a quick look … if you’ve got about 180k to spend, plus a few extra bucks for a badass contractor. Oh, and bring every single bit of your imagination & creativity … you’re gonna need it!"

Maybe this is pushing the limits a tiny bit, but would that kind of transparency hurt your business?

Craig Zuber- Story #3 of 100 over the next 100 days

100 Stories 100 Days
Unrelenting Real Estate Truth

Deep down, people want the truth. Yes, of course they want quality & service & value & entertainment … But above all, they want someone that they can trust.

… and if they don’t, why would you want to do business with them?

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#2 of 100: Stop Lying to Sellers. Start Telling Them the Truth


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Laura Reilly
Real Living Real Estate Professionals - Redding, CA
Home Sales Realtor - Short Sale Team Member - Redd

LOL..Your honesty is making my sides split:) I really want to use that..Great Post

Jan 21, 2011 10:15 AM #1
Karin Lundeen
Keller Williams Realty - Denver Southlands - Centennial, CO
Realtor Centennial Homes For Sale

Craig, Love it!  Don't you wish we could just say it like it is all the time!

Jan 21, 2011 10:18 AM #2
Rick Obst
Eugene, OR

Fixers are a popular search criteria for many people looking to get a bargain and earn sweat equity.  A description like yours sure would get attention, but the sellers may not appreciate it.  I'm going to have to think about how I can practically use a variation of your "Unrelenting Truth about a property."

Jan 21, 2011 10:18 AM #3
Don MacLean
Simolari & MacLean REMAX EXECUTIVE REALTY - Franklin, MA
Realtor - Homes For Sale - Franklin MA


very funny.

People say they want the truth and at time they do. But you,I and everyone else knows

Not everyone can handle it.

Enjoy the day

Jan 21, 2011 10:31 AM #4
Debbe Perry
Real Living Carolina Property - Morganton, NC
828.439.3084 Morganton/Lake James NC

Hysterical - you know, if you could sell your sellers on the description (after all, they do want their money, right?), I bet it would catch an investor's attention - kind of like the We Sell Ugly Homes signs I see on the telephone poles around here!

!00 Post in 100 Days - I'm impressed! Keep up the good work!

Jan 21, 2011 10:36 AM #5
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

This strategy just might succeed, and would be another example of an old poker analogy... when the table is tight, loosen up, when the table is loose, tighten up.

Jan 28, 2011 10:22 AM #6
Kristi DeFazio
RE/MAX Advantage - Colorado Springs, CO
Colorado Springs Rea lEstate 719-459-5468

Investors know what "Needs TLC" means anyway. It means "This place is a mess." It would be nice to have it spelled out so you know what you are getting into.

Jan 29, 2011 11:33 AM #7
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Craig Zuber

Eagle Idaho Real Estate
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