Everyone knows that one size does NOT fit all.
But somehow, this point was lost on me as a businessman and home inspector until recently.
All homes are not the same. All buyers are not the same. So why do most inspectors offer a One Size Fits All Inspection for all clients?
This dawned on me a little while ago when speaking to two clients on the same day. The first, was a young couple buying their first home, with a little one on the way. Money was a concern for them and they wanted a thorough inspection to ensure they were getting a good, solid home. They had no need for ancillary inspections and didn't need a lot of additional "flash" like infrared thermography, or Consumer Safety Commission recall research for their appliances (aged, and being replaced anyway).
The second client was a a very um, "particular" gentleman who wanted an exhaustive inspection of every nook, cranny, and chipped tile in a huge home he was purchasing. If we offered it as a service, he wanted it, and wanted it in excruciating detail.
Now under normal circumstances, I would have simply charged both clients the same rate based upon the size (square feet) of their home. But then I got to thinking....why can't I design different levels of inspections to meet the needs of different clients, at a variety of different price points?
The more I thought, the more it made sense. Everything else I do is about putting the client in charge, so why not LISTEN to them more carefully and offer them CHOICES designed to meet their specfic needs?
So, I did! And the response has been outstanding. Every prosepective client I speak to on the phone is blown away that I care so much about meeting their needs - I have not had a single "I'll get back to you" since I began offering CHOICES. People like CHOICES, and they LOVE to be listened toc
Now, no matter what the client's real needs are (cost, level of detail, follow up care, etc) I can meet their needs exactly. Clients come to the inspedtion knowing that I will take the time to listen to and aswer their questions. They feel comfortable with the process because they are a part of it, and even get to help tailor it. And it is making all the difference.
Just because I listened, and remembered that one size does NOT fit all.
Great post - thank you for sharing with this with the community at AR.
Carpe diem,
Chris