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Brand Matters! Chris Smith on the Queue Tech Savvy Agent

By Mitchell J Hall

Real Estate Agent

January 22, 2011 12:35 AM

Brand Matters More Than Ever!

Corcoran Group Real Estate

Last week was the Inman connect in NYC. I totally missed it this year. I've been way too busy with buyers and sellers showing properties and negotiating offers. Since the first day of the year, it has been non-stop.

So while I missed the conference this year, I have just been to it vicariously through Chris Smith viewing the Queue Tech Savvy Agent. Chris did a great review of The Corcoran Group my real estate brokerage.

(Corcoran review is at 7 minutes into the program.)

Chris said to think of The Corcoran Group as the Virgin Airlines of the real estate industry. He said brand matters more than ever and The Corcoran Group "Gets It" He said Corcoran is an absolutely amazing brand in New York City in Manhattan. I knew that. LOL.

Chris advices agents across the country to follow Corcoran Group facebook page.

Corcoran Android Smartphone Apps

Corcoran iPhone App

Corcoran YouTube Channel

courtesy of:

Mitchell Hall, Associate Broker, The Corcoran Group

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Maureen McCabe

HER Realtors - Columbus, OH

Columbus Ohio Real Estate

"Chris said to think of The Corcoran Group as the Virgin Airlines of the real estate industry."

Interesting.

We are going through big, big changes right now because of Real Living / GMAC merger, new websites, lots of changes... two cultures colliding (maybe way, way more than two cultures.) All I know is Central Ohio, of course as agents we are frustrated by what does not work, what we have to learn.

I would hate to know now what that blank would be filled with but "Think of Real Living as the _________ of the real estate industry" now.

I don't want to say the people I work with day to day don't get it but the fear of sharing that is voiced as part of the frustration amazes me.

I am going to send the video to a local RE friend who idolizes Barbara Corcoran.

edit Went back to watch Chris. The link was NOT there when I first read your post. I appreciate "(Corcoran review is at 7 minutes into the program.) I think Chris is great but I can not do 16 minutes of his voice, delivery. I got just enough from 7 minutes to about 9. something or other.

Jan 22, 2011 01:03 AM

Mitchell J Hall

Manhattan, NY

Lic Associate RE Broker - Manhattan & Brooklyn

Hi Maureen, Barbara was a technology pioneer and innovator. She sold the company to NRT (division of Reology) several years ago. The culture is a little more corporate but her presence is still felt. Our CEO Pam Liebman was a protege of Barbara. She sold new developments. She is a great leader too. Fortunately the company has gone to the next level and has really embraced transparency, new technology and social media.

I tried to start Chris's YouTube video at 7 minutes but couldn't figure out how to do it.

Jan 22, 2011 01:15 AM

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Mitchell,

What an interesting video. Brand matters, and Corcora does rate well. Thanks for sharing this information. A

Jan 22, 2011 04:22 AM

Hannah Williams

HomeStarr Realty - Philadelphia, PA

Expertise NE Philadelphia & Bucks 215-820-3376

Mitchell. Brand is very important and in NYC Cororan certainly impacts the market place ..Video marketing also along with branding is a perfect combination

HelpfulHannah

Jan 22, 2011 07:49 AM

Brand Matters! Chris Smith on the Queue Tech Savvy Agent

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Mitchell J Hall

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