Listing Real Estate

Listing Real Estate isn't the same as it was several years ago.  Many sellers think they should see the same result as it was when a real estate agent put a for sale sign in their front yard.

The number of qualified buyers is much lower.  The appraisal values have not stabilized and the rules for home valuation is impacted differently by foreclosures and short sales.  It used to be a low priced home, foreclosure or a between friends for a low sale price was a single sale.  The single sale didn't have much of an impact.

Now we have seen thousands of homes sold under a distressed condition but given weight as though they are traditional sales.

Internet marketing has changed the face of real estate forever.  The information available is nearly immediate, as it is posted to a website.

So Listing Real Estate means selecting the right marketing choice not just the "Real Estate Agent of Choice".  Selling real estate is a strategy not a for sale sign in the front yard.

Many sellers and agents grew up with the for sale sign in the front yard and a quick listing inclusion on the local Multiple Listing Service.  Those days of simplistic marketing methods are gone and will never return even when the economy and employment comes back so more buyers can qualify for home loans.

The reality of "musical agents", changing the agent because a home didn't sell isn't a strategy.  It is the search and hope option.

What I mean is, you see a name of a real estate agent or hear of someone that used an agent in the past that sold a home, so you "Switch" to the new agent.  Your home hasn't sold with your current agent, so you search, switch and hope this real estate agent sells your home.

The statistics for our local MLS marketing area shows 50 homes a day being re-listed with different real estate agents.  I took the numbers a bit farther and looked at the percentage based on the total number and the real estate listings that changed real estate agents.  The number was nearly 70%.

The real issue isn't the agent, economy or fewer buyers.  It is having a marketing strategy to maximize buyer exposure.  I have a saying their is a buyer for every home.  It only takes one...buyer but your property must be exposed to that buyer.  Target marketing to the profile of the buyer that would buy the home or property being sold is similar to and FBI profile.  You gather information, identify the features and benefits and begin the search to attract buyers that fit the profile with marketing.

Real Estate Listing your home for sale is more than a "For Sale Sign" it is a strategy to attract the maximum number of buyers, selling faster and for more money.

Switching real estate agents may or may not change your outcome if the same strategy is used again.  So more than ever, the key to selling, is selecting the right real estate agent with a marketing strategy no just a "For Sale Sign".

For Personal Service, Call:  616-784-2360  Email:  GaryWhite@FlexitRealty.com

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