So You Have a Facebook Business Page, Now What?

Real Estate Broker/Owner with Missy Caulk TEAM

Do you have a Facebook fan business page? Most of you probably do... if you don't then this post isn't for you.

What are you doing with your Business page?

Most of us know by now that social media is all about engagement, that means talking to one another and getting to know each other. I wrote a few weeks ago, about Postlings, the way you can get an email when someone LIKES or comments on your business page.

Today I want to talk about analytics or what Facebook is calling Insights.

Activity on Facebook Business Page

Insights is only visible to you or any administrator on your business page. Just like you track your analytics on your blogs or web-sites, Insights allows you to track your data on your Business page.

Here are a few graphs I captured to show you what Insights looks like.

I have two business pages on Facebook, Ann Arbor Real Estate Talk and A2BreakingNews.

Insights Graph for A2BreakingNews on Facebook

When the fan pages, first started I remember we were all trying to run around and get our friends to LIKE it, because we wanted to be able to get those vanity URL's. After a while we all got nagged blasted to death by our friends. LOL

On my A2BreakingNews page, which was set up by Patrick Katano, I didn't invite anyone. I have just enjoyed seeing it slowly grow. And on my Ann Arbor Real Estate Talk page, except for the folks I invited at the beginning, I don't ask anyone.

I mean seriously why would someone in CA or any other state want to follow any news on Ann Arbor unless they graduated from the University of Michigan or lived here.

But, if you have a Business Page then by all means you should occassionally look at your Insights to see if it is growing and what people are interested in.

Demographics on Facebook

Who is reading your business page?

What age are they?

Where are they coming from?

Where are they coming from?

Are you growing?

One of the features I like the best and get the most out of when reviewing Insights is what impressions and interactions came from the different posts. I have set up the app networked blogs for my business page, so that my blog posts go straight into my business page. It just makes it simplier for me.

There are many more Insights to check out on your business page and learn from the data.

Are you using Insights?

What do you think?

Are you learning from the data?



Posted by


Missy Caulk, Ann Arbor Realtor

Missy Caulk, Broker/Owner of Savvy Realty Group can be reached at 734-926-9797 or email:

Our Team of 6 agents are available to help you relocate to Ann Arbor, Saline, Dexter, Chelsea, Milan, Ypsilanti Township, Clinton, Manchester, Whitmore Lake, or throughout Washtenaw County, MI.

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Stay strong, stay faithful, stay honest, stay loving, stay true to who you are, most importantly stay true to who God is as you'll be who you are, and you'll be happy, you'll be you, you'll be free. -Jamie Caulk



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Irene Kennedy Realtor® in Northwestern NJ
Weichert - Lopatcong, NJ


I think you have ESP and wrote this post just for me!  Have recently asked "what now" since I just did my FB business page.  Thanks a million, mind reader.

Jan 24, 2011 10:53 AM #37
Wendy Rulnick
Rulnick Realty, Inc. - Destin, FL
"It's Wendy... It's Sold!"

Missy - I saw the insights on the side, but never clicked for details.  Now I know where the likes come from. Thanks!

Jan 24, 2011 11:25 AM #38
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Missy - this is excellent and very timely for me.  After Rebar Jan 11th, I finally took the plunge the following weekend to set up my biz page.  A few days later, I set up a whole bunch of posts on hootsuite w/ my fave blog posts between now and end of Feb.  Checking in periodically.  I really do need to take a look at the analytics, although I prob. should wait until I have at least 1 month worth of data.  I'm going to bookmark & read your other post.

Jan 24, 2011 11:51 AM #39
Ken Asher
Cherry Creek Properties (719) 930-7817 - Colorado Springs, CO

Great Post! I never heard of insights until now. Thanks for the info. Any insight on creating FB ads?

Jan 24, 2011 01:25 PM #40
Jeanne Kozak
RE/MAX In Action - Martinsburg, WV
REALTOR and Broker/Owner in WV and VA

I do have a business page and am trying to learn to use it, but with a new blog too, it is hard to learn it all at once. My biggest problem is that when I find something I want to post on my FB, it goes to my personal page, not my business page, still trying to figure out how to do it. Any ideas?

Jan 24, 2011 01:30 PM #41
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I see the analytics when they're emailed each week.  Right now, they don't tell me much as I don't do much with them.  I'm working on getting better on the fan pages.

Jan 24, 2011 01:59 PM #42
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Jeanne, I had that problem too. I can't remember how I did it. It was the networked blog app on Facebook. I think you just add your feed there. Let me play around with it and get back to you.


Jan 24, 2011 02:06 PM #43
Joye Hollis Ridgeway
AgentOwned Realty, Charleston SC - Charleston, SC
- Homes, Land, Investment, Commercial

Thanks for explaining that.  One of my priorities lately is to learn the importance of FB, and how to "work it".  This insight (no pun intended) will help.  Have a great day !

Jan 24, 2011 02:53 PM #44
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

I checked this out a few days ago and put it on my to-do list to go back soon, when I had more time.  One thing I did notice is that I have one business page with my name and my other business page, without my name or any specific reference to me, has grown without any invitations to double the size of the one with my name - in every category.

Jan 24, 2011 03:33 PM #45
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Missy - Thanks for the reminder.  I need to check out my FB analytics more often.  :)

Jan 24, 2011 03:55 PM #46
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Missy, I think a need a quick lesson in this. I may give you a call tomorrow afternoon.

Jan 24, 2011 04:15 PM #47
Markita Woods NMLS#196099
Hancock Mortgage Partners, LLC - Woodbridge, VA
Queen of Mortgages - FHA, VA, Conventional, USDA

I am still working on the FB Fan page so thanks for the insight!

Jan 24, 2011 04:33 PM #48
J. A. Michail
Real Property Management of Sarasota & Manatee - Sarasota, FL
Real Property Management of Sarasota & M

Thank you for your post Missy. It got me thinking, which is always a good thing! ;-) --JM

Jan 24, 2011 04:50 PM #49
Janet McCarthy
RE/MAX Solutions - Rancho Bernardo, CA
Realtor - San Diego

I forgot all about that goodie.  I'll be checking it more often and learning where my visitors are coming from. Good marketing is knowing your market.


Jan 24, 2011 06:20 PM #50
Allison Stewart
St.Cloud Homes - Saint Cloud, FL
St. Cloud Fl Realtor, Osceola County Real Estate 407-616-9904

I stumbled upon the insights ststa and found them to be very enlightening. Thanks for posting about this Missy!

Jan 24, 2011 09:10 PM #51
Dan Quinn
Berkshire Hathaway HomeServices PenFed Realty - Silver Spring, MD
Dan Quinn

Thanks for this post Missy, it is crucial to know the statistics.  By reviewing them we can gain an insight into what approaches are successful and what the public is interested in.

Jan 26, 2011 02:57 AM #52
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

It's so interesting to monitor the fan page and see what folks respond to.

Jan 27, 2011 05:59 AM #53
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Missy I do look at the insight report when it it emailed to me, I can see how useful it could be.

Jan 27, 2011 03:23 PM #54
Kellie Morrissey
Keller Williams Realty Success LLC - Littleton, CO

Can you have more than one bussiness page?  I'd like to have 5 or so but all real estate:

Golf Course Properties

Homes Near Parks

Walk Score Homes

Vacation Homes

Homes Under 200K


Best Home Value of The Week

Can we do this?

Mar 04, 2011 02:43 AM #55
Regina P. Brown
California Coast & Country Homes, Inc. - San Luis Obispo, CA
e-Pro Realtor

Missy, thank you for sharing these ADVANCED techniques, I'll try it out!

Oct 03, 2011 11:56 AM #56
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Savvy Realtor - Ann Arbor Real Estate
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