How Are You Using Active Rain to Market your Listings ?

   I am currently teaching a Real Estate Sales course in Harrisburg, PA . On day 4 we will be over-viewing the entire Listing Situation, starting with Listing Presentation to settlement. Prior to the class only 5 of the 18 attendees had an Active Rain account. I have given them nightly assignments on Active Rain to help them get more comfortable with the site and it's many educational options ! But now back to our primary question, How are you using Active Rain to market your listings ?

     We all have been witnessing the gradual death of print media and it's back breaking costs. It's really hard to shed a tear . In re-margining our businesses we have moved our marketing online. We now fearlessly say" If you're looking for an agent that's all about print media, it's not us !!!" So exactly how are you using Active Rain to market your listings ? Here's a few of ours:

      1. After creating a Postlets flyer or REALBIRD single property site, we post the listing to the Active rain Group "Activerain MLS online" , where there are currently 3,050 members http://activerain.com/groups/MLS

      2. We take the same flyers and post them to more regional and/or state related groups on AR (ie. LancasterPArealestate or Gettysburg Gerry's South Central PA group) .

      3. We obviously take full advantage of AR's LOCALISM features and send our blog post specifically to the correct State,County,Town and Neighborhood !

      4. We are now also able to fulfill a marketing promise on our Listing Marketing Plan and e-mail our AR blog post to key area agents .

      5. We can now post our AR blog post link on our FB business page, Twiter and LinkedIn.

      6. Almost forgot Active Rain's fairly new "Add your listings" feature - which we're ready to jump aboard on !!!

       7. Now it's your turn to add to our Active Rain based Marketing Plan !!!!

     So in conclusion, there are numerous cost saving  ways to use Active rain to market your listings ! So the next time an AR doubter says to you "How much time do you spend on Active Rain ???" Boldly say to them more each day because I'm trying to make a business profit by using Active Rain to market my listings !

Michael J. Perry

Keller Williams Realty Lancaster

www.LancasterRealEstateValues.com

1630 Manheim Pike

Lancaster, PA 17601

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