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Santa Monica Place Mall - Never Lose Your Car Again

By
Real Estate Broker/Owner with Home Jane Realty BRE# 01439865

Santa Monica Place Santa Monica, Santa Monica Mall, Santa Monica Real Estate

Ever parked your car in a large mall like Santa Monica Place in Santa Monica, gone shopping, and then come back to realize that you have forgotten when you left it?

Santa Monica Place has installed the first camera-based "Find Your Car" system in the country.

How does it work?

You punch your license plate number into the touch screen of a kiosk. A photo comes of up your car's location. Park Assist is the company who developed the "Find Your Car" system along with the red and green lights above parking spaces, showing which ones available. These are also present at The Grove and Westfield Century City. The system has proved quite helpful and lowered the number of times a mall security person has to drive around a distraught shopper looking for their car. There is concern about the privacy of the "Find Your Car" system. If you are being stalked by an angry boyfriend, or the police, then they would have easy access. Park Assist is working on a new technology to allow the parking stub to be inserted into a machine which would show the location of the car. This would also help if you forget your license plate, or in the case of a new car, don't have one. Santa Monica Place in Santa Monica has seen business increase 3-5% because of the "Find Your Car" system. After all, wouldn't you rather visit a mall where you don't have to stress about remembering where you parked your car!

Map of Santa Monica Mall

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Comments(33)

Doug Anderson
Tucker Associates Real Estate Services - Danville, CA
Bay Area Real Estate Views

I had never even heard of this before. That is a fantastic system. One less thing to worry about. Especially if you are herding the "little ones".

Jan 24, 2011 05:25 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Doug,  I can imagine that would be distracting.

Jan 24, 2011 05:28 PM
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Brilliant!  Nothing more frustrating than wandering around, having no idea where you parked your car.  Bill had a great idea too..............those engineers!

Jan 24, 2011 10:14 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Roger,  yep, I love Bill's idea.

Jan 25, 2011 05:19 AM
Cherise Selley
Selley Group Real Estate, LLC - Colorado Springs, CO
Colorado Springs Realtor

Jane,

The upsides are tremendous, yet I'm still skittish about all of the surveillance.  Sometimes I do not want to be found... g

Jan 25, 2011 09:32 AM
Mary Douglas
United Country Ponderosa Realty, Red Feather Lakes, Colorado - Red Feather Lakes, CO
REALTOR, Red Feather Lakes, Colorado

Hi Jane, I like the idea of the green lights above the empty spaces - that could really be helpful in busy parking lot.  I usually can find the car, as long as I remember which side of the mall/store I entered. I'm sure the Kiosk will help a lot of people find their cars! Neat idea!  Isn't there an app for that? 

Jan 25, 2011 11:16 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Gordon,  why?  What are you doing :)

Mary,  I do believe there is.  But not everyone carries smart phones.

Jan 25, 2011 02:25 PM
Elizabeth Cooper-Golden
Huntsville Alabama Real Estate, (@ Homes Realty Group) - Huntsville, AL
Huntsville AL MLS

Jane, Although I can see where some concerns could be raised, I LOVE it.  I never can remember where I park so this is right up my ally!  What a great concept!  I think I like the idea of the ticket system for safety reasons but this is genius!

I've gone so far as to walk the parking lot, while TRYING to hear my car alarm.  I'll hit my key fob alarm button over and over and over until I hear it and find my car.  I'm really getting old, lol.

Jan 25, 2011 02:56 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Elizabeth,  this works great for a parking lot that takes tickets.  I had this problem recently in an open parking lot and had to have the security guys drive me around.  That is embarrassing.

Jan 25, 2011 03:01 PM
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Jane,  Maybe this peaks to our "aging society" >???  I think its a great idea!  Kathy

Jan 25, 2011 03:07 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Jane - that is SO awesome. We have all had that experience. It's worth going to the mall just to test it out.  I bet we will see this show up all over the place, at least at the higher end larger malls.

So, did you find your car?

Jeff

Jan 25, 2011 03:11 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Kathy,  ahem.  Who are you calling old?  :)

Jeff,  I did eventually, although I had them drop me off at the wrong one first.  :(

Jan 25, 2011 03:12 PM
Leslie Ebersole
Swanepoel T3 Group - Saint Charles, IL
I help brokers build businesses they love.

What a wonderful idea. I lose my car about once a week and I don't shop for much and never for fun. Since I am frequently on the phone when I park, or muttering to myself as I walk in and out of stores, I come out and all cars are grey and about the same size.

Jan 25, 2011 03:18 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Leslie,  LOL.  I think I have read about you wandering around shopping malls muttering to yourself.

Jan 25, 2011 03:38 PM
Mark Hall
Realty One Group Cascadia - Vancouver, WA
Homes for Sale Vancouver Washington

Very nice. Ionce worked for a company who had a national contract with Target (Also known as "Tarjay!") stores. I was a regional manager and I spent 2 1/2 to 3 weeks a month visiting stores in different states. All of the Target parking lots look alike and when you are driving rental cars, it is very easy to lose your car and not even know what kind of car it is! I finally learned to park in the same spot (or area) no matter what part of the country I was in. Then I would walk around the lot pushing the remote button to open the trunk. When I heard a POP and saw the trunk fly open, I knew that I had found my car.

Jan 25, 2011 04:10 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Mark,  that is hysterical.  I do the remote door opener.  Always am tempted to hit the alarm, but that is too embarrassing.

Jan 25, 2011 04:29 PM
Brent Wells
The LivingWell Team - Prosper, TX
Dallas - Fort Worth

Jane,

Now that is a very amazing idea. It looks to be a necessity for that type of parking environment.

-Brent

Jan 26, 2011 05:43 AM
Cara Marcelle Mancuso
Golden Girls with SW Desert Homes - Tucson, AZ
Call a Marana neighbor, I'm THERE!

Oh my gosh - what genius!  My mother would love this...which sort of means to follow, so would I.  I remember when I was a little girl, she'd open up the refrigerator all the time and look in, forgetting why she opened it.  I'm a master of the same exact behavior now!

It's so easy to be on the phone when you park and then later, walk out totally clueless.  What I want to know is, how come I seem to be the only one traipsing up and down the car aisles looking?

Jan 28, 2011 01:48 AM
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Ha! That could be great. My car is so non-descript, I can lose it most anywhere.

Jan 28, 2011 03:07 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Brent,  all our L.A. malls need this.

Cara,  I can assure you you are not the only one.  Everyone else is pretending they know where they are going :)

Lottie,  :)

Jan 28, 2011 03:10 PM