Will Your Listings Be Found on the Mobile Web?

Blackberry, Treo, iPhone, BlackJack, Motorolla Q, Dash, Sidekick, EnVY... Each day, new, more powerful mobile phones are being released into the market. Mobile phones that rival the power of the computers we had on our desktops at one time.

The recent release of the Apple iPhone has no doubt been a game changing event. This incredible piece of technology has opened up the eyes of consumers and phone manufacturers to the vast potential of the mobile web. No longer does a mobile web site have to be simple text on a tiny screen. Add fonts, colors, sound, video, and fancy sliding windows, and you now have a robust interactive experience in the palm of your hand.

So the race is on. Manufacturers are upgrading their handsets and browsers to compete, content providers are building cool new mobile web sites, and consumers are buying the latest and greatest gadgets. How long do you think it will be before surfing the mobile web becomes a common occurrence?

So how will that impact the real estate market? How does the fact that each day more home buyers and sellers are accessing the Internet on their mobile phone affect us?

There are over 200 million mobile phones in the U.S. alone. Every single home buyer who is driving around looking at homes, researching a neighborhood has one. The same way buyers are doing initial research on-line, they will be searching for homes from their phones. It's already happening, and each day brings more than the last.

Imagine as a home buyer, you are looking at a home for sale in a neighborhood you are interested in. You're driving around, and you see a home for sale. You bring up the property's mobile web site on your phone, and are provided with details, contact info, photos, and even video. With a single click, you make contact with the seller instantly.

As you research the neighborhood, you want to compare the asking price of this house with others that have sold on the same block in the last year. With a simple click, the data is right there. Now show me other homes for sale like this nearby, and provide me with directions from here. Done.

This is what the future looks like. This and more. The question is whether you, and your listings will be found. Google, Yahoo, Ask and other search engines are investing big money in indexing the mobile web. They are doing this because they all want to dominate the mobile search platform. The next 12 months will be exciting time as the handset manufacturers try to out do each other, and the Internet giants lure consumers to their portals. It's like the first days of the Internet all over again. Make sure both you and the properties you market can be found. Take some time to surf the mobile web, and prepare to market your properties on this emerging technology.

For more info on setting up a mobile property site, visit http://www.MobilePropertySites.com

 
Post is included in group: Marketing Results
Post is included in group: Mobile Marketing - Reaching House Hunters on the go!

5 Comments on Will Your Listings Be Found on the Mobile Web?

It's always exciting to see technology progress over time and the limits are unimaginable. Definitely should make our job  alot easier to have all that information at our fingertips.

09/19/2007 08:07 AM by Craig Smith, Frederick MD Real Estate (Keller Williams Realty)


I guess I assumed that with you're mobile connection you had the same access to the internet that you do on any computer connection(I do not have mobile web access). After reading this post it sounds like that may not be the case.? Thanks for the info and the link. I better get some research done.

09/19/2007 08:24 AM by Roy Kotz (NPDodge)


Many people don't realize that they have mobile web access. In order to download a ringtone, most carriers push it through a mobile web site.

The carriers also have started to create unlimited and cheap data plans. It's just a matter of time before every phone has unlimited access. Remember when you paid for Internet based on how long you were online with your modem?

 

09/19/2007 09:26 AM by Greg Harris (Mobile Visions, Inc)


I've just begun scrutinizing this as a viable marketing tool.  Thanks for the link Greg, it seems once I find a useful tool there's another one there to replace it.  I like the immediacy of this technology though. 

09/19/2007 11:44 AM by Kevin J. May Naples, FL Southwest Florida Real Estate (Prudential Florida WCI Realty, Inc.)


Kevin,

We have an iPhone specific version on the way as well. Stay tuned.

09/19/2007 11:53 AM by Greg Harris (Mobile Visions, Inc)


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Real Estate - Other: Greg Harris (Mobile Visions, Inc)
Greg Harris
Princeton, NJ
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Mobile Visions, Inc

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