Please - Dont Forget The View

By
Services for Real Estate Pros with FloorPlanOnline & Finch Mktg

The good news, is that photos of listings are gradually getting better. Virtual tours are improving in accurately depicting a listing. Its no longer the exception to the rule for 20 plus photos to highlight a property.

However, Ive noticed an alarming hole in many listings content. (floorplans - yes, but thats another post) Quite simply - most homes don't showcase nor mention the view.

View from the top

In many cases the view is THE selling point. Many listings have renovated kitchens, new carpet and a luxurious master bath.  Don't  forget the granite, whirlpool or school district, but rather focus on what a listing has that can be amazingly unique. 

Photograph and highlight the view, the surroundings and describe the vista in text as well.

This photo came from a floorplanonline virtual tour http://Floorplanonline.com/64095 in Southern California.  Your listing may not have such a backdrop - but seek its unique quality and set your listing appart.

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Rainmaker
610,630
Judith Parker
ProStead Realty - Charlotte, NC
CRS, GRI, CMRS, Charlotte, NC

Hi Chris, you are right on target with this post.  Many times clients will pass up on the granite and etc. for a gorgeous view.  Thanks for reminding us all of the importance of our pictures and what we share.

Jan 25, 2011 09:10 AM #1
Rainmaker
1,791,436
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Real full motion video using the eyes and ears works best at transporting the buyer to the property from many states, time zones away. Show in all directions what the prospective home buyer is going to see, even the approach to the property so they feel like they are riding shot gun with you to the property. They are. Video pulls the buyer through the property and shows if done right how the real estate goes and flows. Just images are like tossing them a box of photos, a little skimpy copy and saying here..you figure out how the property pieces fit. Have over 450 real videos promoting the area, showcasing the properties and in the background established a brand connection with video and audio which is 40% of the experience.

Jan 25, 2011 09:15 AM #2
Rainer
37,541
Brad Hornshaw
Brad Hornshaw Realtor Lynnwood, Bothell, Everett - Lynnwood, WA
Realtor, Listing Agent, Buyers Agent, Investments
Hi Chris Great point I think this can be a huge seller thanks for sharing........Brad
Jan 25, 2011 09:36 AM #3
Rainmaker
32,283
Rich Bailey
WolfNet Technologies - Minneapolis, MN

So important to not only feature images, but perspective. FPO does a great job of that.

Jan 25, 2011 10:43 AM #4
Rainmaker
306,266
Larry & Jacque Ficek
Alaska Dream Makers - Wasilla, AK
Realtors - Wasilla Alaska

Hi Chris, it is nice to have a real perspective photo so the clients know it is the actual view from the home. We like to show a part of the home with the view in the background and then one of just the view.

It is annoying when the 'view' is from a telephoto lens and the picture was taken from two streets down.

Suite Dreams Alaska Vacation Rentals

 

Jacque & Larry

Jan 25, 2011 01:49 PM #5
Rainmaker
580,572
Valerie Zinger
House Proud Ottawa-Ontario-Canada - Ottawa, ON
Home Organizer

Chris:  So true.  I have a client who only wants a condo with a river view.  Now, I think there are some agents who forget to take the river shot because our search is long and difficult - based on her elimination of condos without an exterior view shot.  Excellent post.

Jan 25, 2011 11:51 PM #6
Rainmaker
125,548
Iran Watson
Georgia Elite Realty - Marietta, GA
Marietta Real Estate Agent - Photographer

Getting a shot of the view is easy as long as you aren't trying to show it through a window and still have the interior recognizable.  Consequently that may be the most important way to show a view.  This way the viewer has some perspective on how that view will look from a vantage point that would likely see it from; inside the house.

Jan 26, 2011 03:56 AM #7
Rainmaker
646,977
Team Honeycutt
Allen Tate - Concord, NC

Great photo--it makes you want to go see the house eventhough you can not see the house.

shelton

Jan 27, 2011 01:48 AM #8
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Chris Drayer

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