The good news, is that photos of listings are gradually getting better. Virtual tours are improving in accurately depicting a listing. Its no longer the exception to the rule for 20 plus photos to highlight a property.
However, Ive noticed an alarming hole in many listings content. (floorplans - yes, but thats another post) Quite simply - most homes don't showcase nor mention the view.
In many cases the view is THE selling point. Many listings have renovated kitchens, new carpet and a luxurious master bath. Don't forget the granite, whirlpool or school district, but rather focus on what a listing has that can be amazingly unique.
Photograph and highlight the view, the surroundings and describe the vista in text as well.
This photo came from a floorplanonline virtual tour http://Floorplanonline.com/64095 in Southern California. Your listing may not have such a backdrop - but seek its unique quality and set your listing appart.