"How I Raised Myself From Failure to Success in Selling" by Frank Bettger

Real Estate Agent with RE/MAX Crossroads in Cuyahoga Falls and Stow, Ohio

Back in 1947 Frank Bettger's classic "How I Raised Myself From Failure to Success in Selling" was first published.  Not long after I got my real estate license in the late '70 an associate gave me a copy.  What a great book!  While there are so many books available today on selling, this is one I have treasured and read over and over again. 

It is an easy read and every chapter is inspiring.  Frank was not a Realtor, he was a major league baseball player whose career was shortened by an injury.  From there he went into insurance sales and his book takes you through his journey from a sales failure to sales success and all along the way he takes you back to the basics of selling and keeps you focused on what you need to do to be successful.

From his chapters on The Power of Enthusiasm to How to Conquer Fear to The Quickest Way to Win Confidence and The Seven Golden Rules for Closing the Sale, this book is filled with golden nuggets.  

Even Dr. Norman Vincent Peale has said this book has helped him immeasurably, and anyone who wants to be a successful person should read it.  

Shortly after going into insurance sales Frank Bettger was asked to quit because of his poor performance.  While packing his desk he overheard his boss speaking to a group of salespeople.  What he heard that day caused him to change so dramatically that, by using the principles in this book, he not only achieved legendary status in the insurance industry, but he was able to retire at the age of 42.

Pick up a copy, I think you'll be glad you did.


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Tony Morganti, CRS, ABR



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Nancy Fraser
Exit Realty Premier - Massapequa Park, NY
Realtor, Massapequa Homes for Sale 516-729-0278

Sounds like a great book, thanks for the info.

Jan 25, 2011 12:50 PM #1
Stanley Stepak
Howard Hanna - Avon Lake, OH - Avon Lake, OH
Realtor - Avon Lake, Avon, Bay Village, Westlake,

I like that story and I will pick up a copy

Jan 25, 2011 12:50 PM #2
Joe Woutersz
HUNT Real Estate ERA - Queensbury, NY

Tony,  I don't know why I haven't read this book?  I have read mostof the success stories of that period,   but for some reason ,  I haven't read this one.  Thank you for bringing up this book.  I am going to make a point of reading it.  Joe

Jan 25, 2011 12:55 PM #3
Marie Graham
Owner, The Refreshed Home White Plains NY - White Plains, NY
Westchester County Interior Decorator, Home Stager

Tony-I am getting a copy of it tomorrow. I like the sound of it, and the idea that with everything else that's out there, this one stays within easy reach. Thank you!

Jan 30, 2011 04:04 PM #4
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Tony Morganti

CRS, ABR - Cuyahoga Falls, Stow
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