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Organic Traffic- There Are Only Ten Spots On Page One On Google

Reblogger Jason E. Gordon
Mortgage and Lending with CMG Mortgage, San Diego, CA NMLS 259027

Clearly one of the most timely, relevant, and content-rich blog posts I have seen on Active Rain.  Special thanks to Nestor & Katerina Gasset (of Wellington Luxury Homes in Florida) for this post.

Original content by Katerina Gasset 13253167-SA00


Organic Traffic- SEO is not a vacuum.
 


There are only ten spots on page one on Google

Are you on one of those ten spots? Do you have more than one of those ten spots? Do you have more than 8 of those ten spots? 

The good news is that SEO is back, well, I never believed that it left. But many people in internet marketing did not want to do the work it takes to build good solid organic traffic. There are a lot of people who hate to blog and hate to use the white hat ways to build a website. So they looked for short cuts. 

If you remember the beginning days of Google selling ads on Google- It was the banner ad. Remember the banner ads? Those annoying flashing neon banners whenever you got your results back? Banner ads were great in their day. Whenever the human eye sees something different, it pays attention. But then, over time, you become insensitive to it. Over time, you ignore the ads. 

Then came the pay per click ads on the right side of your SERPS. Those were clicked on a lot in the beginning. Google was onto something. They generated a lot of income this way. Again, we saw a huge amount of clicks when this model was started. So those who hated to write content could use PPC to get traffic to their websites. But as usual, these clicks become less and less as people get sick of being taken to ad sense style sites and sites without good content. 

Here are some great stats from Google to show you how you are on the right track if you are eying one of those top ten spots on organic SERPS

The top Pay Per Click sponsored spots- those 3 spots you see above the organic search results- these three spots get 2% of the total clicks that go to that particular page. So out of 100 clicks to that page- those three spots will get 2 out of those 100 clicks. That is one expensive click! 

SEO for agents

If you have the #1 spot on the ORGANIC SERPS for that same search- you get 40% to 45% of the total clicks to that page. That means that if you have the first spot on Google page one- you are getting 40 to 45 of those 100 clicks. 

If you have the #2 spot on the ORGANIC spot on page one of Google- you get 11 to 18% of the total clicks to that page. That means that if you have the second spot on Google page one- you are getting 11 to 18 of those 100 clicks. 

If you have the #3 spot on the ORGANIC spots on page one of Google- you get 7 to 15% of the total clicks to that page. That means that if you have the third spot on Google page one- you are getting 7 to 15 of those 100 clicks. WOW, think about that for a minute! 
If you have the third spot out of 10 spots on page one of Google you are getting 3 times more traffic than the Pay Per Click ads did. 

If you have spots 4 through 9 you are getting the same amount of clicks as the top Pay Per Click ads are getting! Think about that for a minute! So a free spot on 4 through 9 is just the same as the expensive PPC sponsored ads. 

Now the most amazing part is this: 

It is better to be #10 on page one of Google organic search results than to be numbers 4 through 9. The #10 spot on page one gets 3% of the clicks to page one. So you are getting one more click than the sponsored ads and the spots of 4 -9. 

That is why Corinne's traffic went through the roof when she moved from #2 on her keywords to #1 spot. She went from getting 11 to 18 clicks to getting 40 to 45 clicks in as little as a few hours! 

Use sold SEO practices, don't give up and keep on blogging and adding good value content to your blogs and websites. You will not go wrong! 



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Copyright © 2010 By Katerina Gasset *Organic Traffic- There Are Only Ten Spots On Page One On Google* 



 

 


Joyce Herr
Prudential Lancaster Real Estate - Lancaster, PA
Lancaster County & Beyond

Thanks for the SEO mini-lesson.

Jan 26, 2011 09:41 AM
Bob Jakowinicz
National Realty Centers Livonia--Bob Jakowinicz - Livonia, MI
Michigan Real Estate Agent-- MI Real Adventures

Pretty good stuff.  I love to see the statistics on what spot get what number of clicks

Jan 26, 2011 09:42 AM