Did you ever watch how a dog is sniffing every piece of turf? All concentration, all attention… The dog is getting information from this scent and we can only imagine how much information they are capable to get and digest…
When people (both professionals and customers) read our blog, it provides a lot of information to a curious mind, and not only from the content.
Yes, we will pay attention to visuals, font, colors, layout… But we will also derive information about the blogger. Even the same fonts, colors, layouts tell us something. We notice if it is a hastily put together quickie or a well thought and prepared post.
We can be drawn by passion, sincerity... appalled by sloppiness, poor grammar, careless typos. We can sense it as cheesy, or classy, intense, or just water…
We feel when someone is trying to impress us, and we sense when dealing with impersonators, even often we can't describe how we know that.
Writing exposes a lot. It is far beyond just content. It exposes us, the bloggers. People derive a lot from reading our blogs. They are either drawn to them and become our followers, or just scroll to someone else. Deep in their heart they know that we all work with the same properties. Properties are given. What is not given? A personality of the agent, their traits that can either attract or push away.
They will eventually list a home. When they figure with whom.
They will eventually buy a home. When they figure with whom.
Do you know the scent of your blog?
* Image is courtesy of Leonid Mamchenkov via Flickr.com
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