Rain Radio: ActiveRain's Most Subscribed to Blogger, Katerina Gasset
I didn't even know that Active Rain had a radio show, but I'm not going to miss Friday's show with Coach Katerina as guest speaker. Hope you will join in!
When Katerina joined ActiveRain on June 18th, 2007 there were already 44,000 members on the site. Since that time she has in many ways been one of our most successful bloggers. Her blog has been subscribed to by almost 2000 ActiveRain members. This level of engagement currently makes her the most subscribed member on the network. (not counting those of us who work here, or have in the past)
There is no question that her involvement on ActiveRain has been consistent and she is dedicated to sharing her knowledge with the community. You can tell this by the 1721 posts she's written, or the 28,000+ comments she's left. However, in that time she isn't the person to have written the most posts, or the member to have left the most comments
So what is it that makes her blog get this top level of engagement from the rest of the community? And more important, does her blog translate into business?
Her blog is not entirely geared toward her peers, neither is it entirely focused on consumers in her market. She's struck an amazing balance between the two that has allowed her to become a trusted resource for other members of the community, but also a trusted resource for the folks that help pay her bills, the consumers looking to buy and sell in Wellington, Florida.
If you are sitting there wondering how you can get more ActiveRain members to notice your posts, or how you can write content that gets found by consumers in your marketplace, Katerina is an expert on the topic. Join me this Friday, January 28th at 3pm Eastern Time (12:00pm Pacific Time) on Rain Radio as we chat with Katerina about how she's been able to create a successful blog as a part of her overall marketing strategy.
You can either call in and listen on the phone, (626) 231-0316, or you can listen online at our blogtalkradio page. As with all of our shows, this one will be recorded so if you are not able to join us live, you can listen to the recording. I have a good list of questions I'm going to use to drill Katerina but if you have something you'd like answered, please leave it in the comment section.
And if you've read her blog, you know she's not opposed to discussing her political leanings, but we'll probably steer clear of what those are....... (although I might ask her how she writes about them in her blog as not to turn off potential clients)
Friends, followers, and connections are the way of the future.
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