To sell your property and get a good price in today's market you have to have a large buyer pool. Sometimes I go on a listing appointment and ask what has been done previously to get the property sold and after the owner tells me what has been done I am not surprised at all that the property is still on the market.
The buyer pool must be as large as possible to come up with the one real buyer that you need to get your property sold in the shortest amount of time for the highest possible price. The top 3 ways to increase the buyer pool are:
1. You must have a huge Internet presence. Your property can't just be on Realtor.com.
2. Targeted direct mail and print campaigns.
3. The listing must have many high quality photos as well as a virtual tour. The first showing of your property will be online as most of today's buyers start their search here and if the property does not shine they will move on to the next.