What are people considering as they search for Houses for Sale?

Again, we see all sorts of emails go by when people are looking for a house for sale. But, for the most part, they are different emails than the ones we see from prospective tenants. However, it is just as important to have the right information in your advertisements for houses for sale as it is any other advertisement.

People aren’t quite as worried about availability of the home when they are buying. They assume that if you are selling, it’s available now.

Schools?

Let your prospective buyer know about the schools in the area. Tell them about any awards they have won. Tell them why their children will be well educated in the school system. So often the school system is a make or break item for the home buyer.

What makes it better than the house next door for less money?

I can’t stress this enough. “Staging on the Web”. Give the prospective home buyer the pictures that set your advertisement apart. If you just post the front door of the house, you haven’t done much to make the prospective buyer feel like they want to get a closer look. If you are a Realtor and you aren’t taking the time or expending the effort to provide this kind of staging, you are making a couple of mistakes. First; you are not doing your client, the seller, a service. The prospective buyers are not going to be calling you because there just wasn’t anything there to peak their interest. Second; you are not taking advantage of your advertising. If you aren’t getting the interest of the prospective buyers, they aren’t going to be calling you. Those prospective buyers that are searching the web are probably in need of a Realtor to help them find a house. They just haven’t found the Realtor they are willing to work with yet. Well, if you’re not getting them to call you because you’ve made every one of your ads as attractive as possible, they’re going to call the Realtor that has gone to that extra effort and who is now reaping the benefit because their ads got the attention of those prospective home buyers.

Post your advertisement for your house for rent, rent to own home or house for sale today.