It's a strange thing.....when you are a stager, and whether you are acting in an 'official' capacity or just visiting someone socially, people assume that you can instantly arrange or rearrange a room visually at first glance.  Oh sure, it's a lot easier if there is furniture in the room - really nice furniture and a lovely focal point such as a fireplace or a wall of windows looking out at the ocean!

Now, picture a vacant house with oversized rooms.  You arrive at the appointed time to view the property and begin the process of estimating what furniture and accessories will be needed in order to create a warm, inviting appearance and showcase the focal points of each room.  Since you are basically working with a 'blank canvas', you need to choose colors, textures and scale that will enhance each space.

Inevitably, as you tour the house, you are going to be asked, "What do you envision this room to look like?"  "What kind of furniture are you going to use?"  "Will you put couches or chairs or both in front of this fireplace?" "What about the windows - will you put curtains on them" ...yadda yadda yadda...

And you think to yourself, "Are they kidding me?  I haven't a clue!"

Staging any home is no easy task, but working with a vacant house is an even bigger challenge.  If the prospective buyer has nothing to use as a reference point to gauge what will and will not fit into a room, do we not have the same situation? 

There is no way that I can give an instantaneous answer as to how I will arrange the furniture, or even what furniture I will use.  Each project is different and the size and style of the house must be taken into consideration when choosing the furnishings.

From the moment that I drive away, my mind starts working.  Since I am a visual person, I remember the details of every room.  I start with one room and think about possibilities.  I do likewise for each room until I have a general idea of what I want to use for the entire house. By the way, this thinking stage can take up to a few days and it is pretty constant!  

Since I always take a few pictures from different angles for each room, I find myself referring to them once I have a general idea - just to make sure that the scale will be appropriate.  The next step is looking through my pictures of rental furniture to choose the appropriate styles (although I know the different styles pretty well by now and usually only need to fine-tune the accent tables and such).  Since I work with a large furniture rental company, I can be secure in knowing that if I need something that they do not stock, they will generally get it for me.

These are the steps to creating the 'look' that will turn that empty house into a warm and appealing 'home' that prospective buyers will not easily forget.  But know that it is not an easy process or something that a stager can envision 'on the spot'!

Now......what are we going to do about that tie????!!!

Stage It Forward

 

 

7 Comments on Great Expectations...

NOV
17
2006
2 Featured Posts

Val, this is so true!  I have also been asked to pick paint colors and carpet on the spot as well -which I did and of course they looked great ;-).  I realized early on in this business that being able to make quick decisions is often expected and I feel it gives the customer confidence in us that we are able to do so.

At the same time, since I give free quotes for vacant properties, I purposely do not give them too much information because I ideas are part of what we sell so we can't give it away.  The plus side here is it then gives me some time to figure out "how to fix that tie"!

11:21am • #1
127,613 Points 5 Featured Posts Outside Blog

Val that is so true, Are they kidding us! If we give an answer right away, most times it is the wrong answer. We need time for our creative juices to flow. I get no sleep prior to submitting bid  because you just cannot shut off the Staging Mind....The tie, cut it up and use it for a table runner, maybe???

Stage it Forward Phyllis

11:28am • #2
4 Featured Posts

Pack the tie or donate it to The Cat in The Hat.

I always like to look at the property online before the evaluation.  I agree with Gina Dougherty that you can't give them too much information.  I tell the customer that I can give them a Do to Sell list within 48 hours if they sign with me.

 

1:55pm • #3
3 Featured Posts

Too much information for free....hmmmm...  I have yet to figure out that fine line between giving free service to draw customers in, and giving them free information that they grab and then leave.  Still working on it though!


Deb

5:03pm • #4
264,798 Points 67 Featured Posts Localism Sponsor Outside Blog

Wow Val! The secret life of a Stager! I applaud you that you can even do what you do- My motto is "If it fits through the front door, it will have to go somewhere!" That's why there are people like you supporting people like me.

Thank you. 

6:32pm • #5
NOV
18
2006
186,178 Points 68 Featured Posts Outside Blog

Val... again you hit a NAIL on the head! While stagers DO have some "tried and true" tips and approaches. A vacant home totally challenges one's creativiity.

EACH home is unique... and it takes time for the ideas to come in. I too first like to look... and as I drive BACK to the office, ideas start coming.

One of the BEST things I learned in design school was a thing called PROCESS. Students had to LEARN, APPRECIATE and TRUST that creativity UNFOLDS. It is NOT instant MAGIC.

GREAT INSIGHT!

stage it forward...

Me

12:42pm • #6
NOV
19
2006
2 Featured Posts

I too need some time to digest what I see in a vacant property before making suggestions.  I also can't make snap decisions when staging a house that is occupied.  That's why an initial walk-through is so crucial....it lets you have time to think and formulate a plan before having to verbalize it.  I also find that the thoughts and ideas come faster if I do some hands on staging even if I was just hired to do a consultation...i.e. rearranging a mantel, refolding bathroom towels, clearing off the kitchen counters, etc.

10:57pm • #7

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Val Allocco, HSE; ASHSR - Home Stager for Manhattan, Brooklyn & Long Island

Northport, NY

More about me…

Staged 2 Sell New York & Long Island

Address: P.O. Box 234, Northport, NY, 11768

Office Phone: (516) 982-2671

Email Me

Staged 2 Sell NY Home Staging



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